Home, Hardware and Gardening Supplies

SILVER: Web Channel

Smarthome.com

The name Smarthome sums up what this merchant does. It's not only a seller of products designed to make a home more energy efficient, but a Web marketer of gizmos and gadgets you can use to wire a home for home theater, sonic products to control pests, and other items to keep a home secure.

WHY IT WON A SILVER AWARD: Smarthome.com contains a wealth of information for the home automation enthusiast. “Offers are front and center, and easy to read and understand,” said a judge. The “narrow my search” and navigation functionality impressed the panel, and the checkout is clear and intuitive.

There are plenty of calls to action, and nice cross-sell and upsell features. The product detail pages include customer ratings, instructions and downloadable PDF manuals.

WHY IT DIDN'T WIN A GOLD AWARD: Numerous terms for SKUs sold on Smarthome.com were not well indexed in the search engines. — TP

Creative director: Isaac Sanz

Marketing Director: Mike Scharnagl

Webmaster: Allison Lockyer

Website designer: Elad Lavi

Merchandiser: Laurie Maroni

Copywriter: Kyle Mears/Megan Overholser

Photographer/illustrator: Jonathan Guerra

Web/online analytics: Garrett Sisley/Sandeep Gupta