John Lenser: 2011 MCM Awards Judge
Judge: John Lenser
Company and position: President at Lenser
Years as an MCM Awards judge: More than 15
Q&A
How would you describe your job and what you do?
Manage a direct marketing agency
Why do you think you were chosen to be an MCM Awards judge?
Over the years, I have helped hundreds of multichannel merchants achieve success.
What direct marketing subject could you talk about all day?
How to create a successful catalog - the catalog, synergy with the web, circulation, and analytics.
What excites you most outside the office?
Time with my family; bike riding, visiting new places and reading.
What was your first job?
I was a newspaper boy for years; my first real job was at Kentucky Fried Chicken - the very first one in Los Angeles.
In high school, I was:
A nerd.
Amy Africa | Brad Wolansky | Corliss Million | David Wertheimer | Geoffrey Batrouney | Gina Valentino | Glenda Shasho Jones | Ian MacDonald | Jack Rosenfeld | Jay Greenberg | Jean Giesmann | Jennifer Wells | Jenny Super | John Lenser | Ken Burke | Kim Painley | Linda Spellman | Lois Brayfield | Maria Youth | Mary Ann Kleinfelter | Monique Berger | Neal Schuler | Robin Lebo | Sarah Fletcher | Tom Funk | Tom Rosenbauer | Tony Cox
Submit you entry for the 2011 MCM Awards (Deadline is Friday, January 28)
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