Lois Brayfield: 2011 MCM Awards Judge
Judge: Lois Brayfield
Company and position: President at J. Schmid & Associates
Years as an MCM Awards judge: 4-5 times?
Q&A
How would you describe your job and what you do?
Consult brands on multichannel marketing techniques.
Why do you think you were chosen to be an MCM Awards judge?
Almost 30 years of testing what works and what does not work. I've been involved in creative, offer and merchandise testing and have been privy to many results.
What direct marketing subject could you talk about all day?
Strategic design and building a customer experience based on the higher order benefit of a brand.
What excites you most outside the office?
Outdoor adventure travels near and far.
What was your first job?
Paste-up Artist at United Farm Agency.
In high school, I was:
Voted "class clown" of my graduating class.
Amy Africa | Brad Wolansky | Corliss Million | David Wertheimer | Geoffrey Batrouney | Gina Valentino | Glenda Shasho Jones | Ian MacDonald | Jack Rosenfeld | Jay Greenberg | Jean Giesmann | Jennifer Wells | Jenny Super | John Lenser | Ken Burke | Kim Painley | Linda Spellman | Lois Brayfield | Maria Youth | Mary Ann Kleinfelter | Monique Berger | Neal Schuler | Robin Lebo | Sarah Fletcher | Tom Funk | Tom Rosenbauer | Tony Cox
Submit you entry for the 2011 MCM Awards (Deadline is Friday, January 28)
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