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Multichannel Merchant Weekly
i-Merchant
Operations & Fulfillment Advisor
Chief Business Marketer
B2B Article Archive
5 Tips for B-to-B Reactivation
Profile your new customers, lapsed customers and repeat customers to determine which ones are more likely to buy again and which ones are not. You can use transactional data, like how recently they bought, how frequently they bought, which products they bought, and how much they spent. You should also use the products they bought and the channel through which they bought them. Patterns should emerge. ...
Experts Say AmazonSupply Will Change B-to-B Ecommerce
Amazon.com's launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon's entry as an added plus for b-to-b sellers. ...
Managing Catalog Content on Your B-to-B Ecommerce Site
If you’re implementing a b-to-b ecommerce site, prevent an immediate blow-up by collecting and organizing all of your catalog data first....
How to Optimize B-to-B Online Marketing Strategies
Once you’ve employed the right metrics to understand your true current position in the online world, you can begin to formulate your strategy....
5 Ways to Test B-to-B Offers
While the potential exists to improve, many tests actually cost money because they do not even replace the sales of the traditional method you are using, leave alone improving them. So the question is: how can you minimize the risk and maximize the success of your testing efforts, especially in business-to-business marketing? Here are five tips to get you started....
B-to-b Ecommerce: Creating Support in the Organization
Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization's working business model. Here's why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead – creating support in the organization....
4 Tips for B-to-B Personalization
For a long time, b-to-b marketers were leery of the success consumer marketers were having with personalized offers. Were business customers really going to be more likely to buy an expensive and technical product when addressed by their individual names? As usual, the answer turns out to be: It depends. Here's why you have to test....
IBM's Social Selling: The Computer Giant Finds B2B Leads in Social Media
In B2B marketing, one of the toughest is this: How do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients? ...
5 Strategies for Better B2B Ecommerce
Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that....
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
It’s no secret that B-to-B lists are often small, and many are not even available. Some list owners who are willing to rent their buyer names to you do not offer selections on their lists that would help you better target your potential buyers. Sometimes list owners will not even let you separate buyers from inquiries or prospects. ...
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