B2B ARCHIVE

St. Louis Tag Launches New Website  Mar 24, 2014 12:24 PM By MCM Staff

With an updated design and CMS, St. Louis Tag’s new website positions the company as a leader in the hang tag printing industry.

S&S Worldwide Distribution Director Talks Amazon Supply and Winter Weather  Mar 11, 2014 3:02 PM By Tim Parry

S&S Worldwide Director of Distribution Mark Desrosiers talks with Multichannel Merchant about initiatives that most help the company’s operational efficiencies, what global marketplaces he sees as hot economies to sell in, and the effect Amazon Supply has on his business.

Boost Your B2B Ecommerce Sales in 3 Easy Steps  Mar 04, 2014 10:44 PM By Steve Weber

The B2C online experience has been ahead of B2B in terms of experience and ease of shopping. But the winds are changing. This article outlines three steps you can take to boost your selling power and attract more B2B customers while still controlling costs.

Grainger’s Ecommerce Sales Pass $3 Billion in 2013  Jan 24, 2014 10:00 AM By MCM Staff

Grainger’s online presence faired very well in 2013, earning the B2B merchant $3 billion in ecommerce sales alone, according to its annual financial report. Overall, Grainger saw a 5% increase in total sales, equating to $9.4 billion, however, the merchant said its ecommerce presence represent “the fastest growing and most profitable channel in the business.”

B2B Merchants Adapt to B2C Generation  Jan 23, 2014 5:04 PM By Tim Parry

No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.

Leadspace Update Provides New Predictive Company Targeting  Jan 17, 2014 12:26 PM By Tim Parry

By mining the social web, Leadspace helps B2B marketers and sales teams accurately predict company purchase intent.

What’s the Big Idea, Staples?  Jan 02, 2014 10:04 AM By Tim Parry

Staples announced its latest “reinvention” campaign today with the launch of “Make More Happen,” a new tagline and campaign focused on how Staples’ expanded product assortment will help your businesses succeed.

Insightera Provides a New Dimension with Personalized Retargeting for Marketers  Nov 25, 2013 12:51 PM By MCM Staff

With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.

LinkedIn Gaining Importance Among Purchasers and Influencers in the B2B Decision Making Process  Nov 20, 2013 12:54 PM By Tim Parry

Latest Research Report From the University of Dayton and TriComB2B Also Indicates Initial Purchase Price Becoming Less Important

Staples Has Rough Third Quarter  Nov 20, 2013 12:46 PM By Tim Parry

Staples as a whole did $6.1 billion in sales during its fiscal third quarter. However, that equates to a decrease of 3.8% compared to the same period in 2012. Its ecommerce and B2B sales, however, were positive.






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