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Multichannel Merchant Weekly
i-Merchant
Operations & Fulfillment Advisor
Chief Business Marketer
B2B Article Archive
5 Strategies for Better B2B Ecommerce
Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that....
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
It’s no secret that B-to-B lists are often small, and many are not even available. Some list owners who are willing to rent their buyer names to you do not offer selections on their lists that would help you better target your potential buyers. Sometimes list owners will not even let you separate buyers from inquiries or prospects. ...
Galls Merges with Quartermaster
Galls, a b-to-b merchant of public safety equipment, has merged with Quartermaster, a specialty distributor of public safety products. Though Gall’s serves about 1 million customers, and Quartermaster has just 100,000 active customers, one expert says the deal makes sense strategically....
B2B Outlook: Weak growth year predicted for b2b merchants
Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in business spending...
2012: Opportunities, Outlooks and Trends
We are hoping that you'll find this a "must read" when making your last-minute 2012 plans...
B2B Customers Delay Contacting Vendors Until Later in Sales Cycle
Today, business-to-business customers are putting off making contact with potential suppliers until later in their thought process. For B2B vendors, this means neither sales nor marketing may be influencing the decision making. This, says Patrick Spenner, managing director of the Corporate Executive Board’s Marketing Leadership Council, means marketers must get a better handle on the midway point of the sales funnel. ...
Five Things B2B Marketers Need to do Before Going Social
Here's a reality check for business-to-business firms engaging in social media: Content isn't king, at least as far as tweets and posts to other forums are concerned. Greg Ott of Demandbase offers five prerequisites B-to-B marketers must have in place to maximize the return of their social media endeavors....
The Changing Role of Catalogs in the B-to-B Sales Cycle
Chief Marketer recently talked with direct marketing consultancy J. Schmid & Assoc.'s Philippe Graner, marketing director, and Chad Giddings, executive vice president, marketing and planning, about the changing role of catalogs in the B-to-B sales process. ...
Airgas Acquires ABCO
Airgas has snapped up another company: The industrial gases and safety gear direct merchant announced May 31 it has purchased ABCO Gases, Welding and Industrial Supply Co. Terms of the deal were not disclosed...
Airgas Acquires Pain Enterprises
Airgas, a direct merchant of industrial gases and safety gear, announced May 9 it has purchased Pain Enterprises, which produces and distributes dry ice and carbon dioxide in the Midwest...
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