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B2BMay 28, 2012 10:15 PM By Bill Onion
Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.
B2BMay 02, 2012 10:39 PM By Mary Ann Kleinfelter
Profile your new customers, lapsed customers and repeat customers to determine which ones are more likely to buy again and which ones are not. You can use transactional data, like how recently they bought, how frequently they bought, which products they bought, and how much they spent. You should also use the products they bought and the channel through which they bought them. Patterns should emerge.
B2BApr 26, 2012 12:42 AM By Tim Parry
Amazon.com’s launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon’s entry as an added plus for b-to-b sellers.
B2BApr 21, 2012 12:10 AM By Bill Onion
B2BApr 16, 2012 1:46 AM By MCM staff
B2BApr 05, 2012 6:13 PM By Mary Ann Kleinfelter
While the potential exists to improve, many tests actually cost money because they do not even replace the sales of the traditional method you are using, leave alone improving them. So the question is: how can you minimize the risk and maximize the success of your testing efforts, especially in business-to-business marketing? Here are five tips to get you started.
B2BMar 20, 2012 4:47 PM By Bill Onion
Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. Here’s why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead
B2BMar 08, 2012 11:41 PM By Mary Ann Kleinfelter
For a long time, b-to-b marketers were leery of the success consumer marketers were having with personalized offers. Were business customers really going to be more likely to buy an expensive and technical product when addressed by their individual names? As usual, the answer turns out to be: It depends. Here’s why you have to test.
B2BFeb 16, 2012 3:28 AM By Akin Arikan
With the right analytics and marketing actions, multi
B2BFeb 15, 2012 10:33 PM By Jim Signorelli
How does a brand become compelling? Follow these six steps, known as the 6 C
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