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B2B ARCHIVE

5 Best Practices to Boost Marketing Spend  Feb 16, 2012 3:28 AM By Akin Arikan

With the right analytics and marketing actions, multi

6 Steps to Developing a Compelling Brand Story  Feb 15, 2012 10:33 PM By Jim Signorelli

How does a brand become compelling? Follow these six steps, known as the 6 C

5 Tips to Find High Performance Segmented B-to-B Prospect Lists  Feb 07, 2012 2:01 AM By Mary Ann Kleinfelter

It

Galls Merges with Quartermaster  Feb 07, 2012 1:36 AM By Jim Tierney

Galls, a b-to-b merchant of public safety equipment, has merged with Quartermaster, a specialty distributor of public safety products. Though Gall

How to Choose B2B Co-op Database’s: Key Factors to Review  Feb 06, 2012 9:48 PM By MCM staff

Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.

2012: Opportunities, Outlooks and Trends  Dec 14, 2011 10:30 PM By MCM staff

We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans

B2B Outlook: Weak growth year predicted for b-to-b merchants  Dec 14, 2011 10:30 PM By MCM staff

Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in business spending

How to Take Advantage of Mobile’s 153% Growth  Oct 17, 2011 5:46 PM By Daniel Laloggia

A recent study of B2B and B2C firms indicates that mobile web access is growing at an exponential rate, forcing marketers to re-prioritize and re-focus their mobile marketing efforts.

Assessing B-to-B Membership Co-ops  Oct 16, 2011 1:20 AM By MCM staff

This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value

Galls Bought by CI Capital Partners  Oct 06, 2011 10:18 PM By Jim Tierney

Private equity firm CI Capital Partners has acquired Galls, a cataloger of public safety equipment, from Aramark Corp. Terms of the deal were not disclosed






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