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B2B ARCHIVE

How to Optimize B-to-B Online Marketing Strategies  Apr 16, 2012 1:46 AM By MCM staff

Once you

5 Ways to Test B-to-B Offers  Apr 05, 2012 6:13 PM By Mary Ann Kleinfelter

While the potential exists to improve, many tests actually cost money because they do not even replace the sales of the traditional method you are using, leave alone improving them. So the question is: how can you minimize the risk and maximize the success of your testing efforts, especially in business-to-business marketing? Here are five tips to get you started.

B-to-b Ecommerce Challenges: Creating Support in the Organization  Mar 20, 2012 4:47 PM By Bill Onion

Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. Here’s why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead

4 Tips for B-to-B Personalization  Mar 08, 2012 11:41 PM By Mary Ann Kleinfelter

For a long time, b-to-b marketers were leery of the success consumer marketers were having with personalized offers. Were business customers really going to be more likely to buy an expensive and technical product when addressed by their individual names? As usual, the answer turns out to be: It depends. Here’s why you have to test.

5 Best Practices to Boost Marketing Spend  Feb 16, 2012 3:28 AM By Akin Arikan

With the right analytics and marketing actions, multi

6 Steps to Developing a Compelling Brand Story  Feb 15, 2012 10:33 PM By Jim Signorelli

How does a brand become compelling? Follow these six steps, known as the 6 C

5 Tips to Find High Performance Segmented B-to-B Prospect Lists  Feb 07, 2012 2:01 AM By Mary Ann Kleinfelter

It

Galls Merges with Quartermaster  Feb 07, 2012 1:36 AM By Jim Tierney

Galls, a b-to-b merchant of public safety equipment, has merged with Quartermaster, a specialty distributor of public safety products. Though Gall

How to Choose B2B Co-op Database’s: Key Factors to Review  Feb 06, 2012 9:48 PM By MCM staff

Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.

2012: Opportunities, Outlooks and Trends  Dec 14, 2011 10:30 PM By MCM staff

We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans






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