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B2B ARCHIVE

4 Tips for B-to-B Personalization  Mar 08, 2012 11:41 PM By Mary Ann Kleinfelter

For a long time, b-to-b marketers were leery of the success consumer marketers were having with personalized offers. Were business customers really going to be more likely to buy an expensive and technical product when addressed by their individual names? As usual, the answer turns out to be: It depends. Here’s why you have to test.

5 Best Practices to Boost Marketing Spend  Feb 16, 2012 3:28 AM By Akin Arikan

With the right analytics and marketing actions, multi

6 Steps to Developing a Compelling Brand Story  Feb 15, 2012 10:33 PM By Jim Signorelli

How does a brand become compelling? Follow these six steps, known as the 6 C

5 Tips to Find High Performance Segmented B-to-B Prospect Lists  Feb 07, 2012 2:01 AM By Mary Ann Kleinfelter

It

Galls Merges with Quartermaster  Feb 07, 2012 1:36 AM By Jim Tierney

Galls, a b-to-b merchant of public safety equipment, has merged with Quartermaster, a specialty distributor of public safety products. Though Gall

How to Choose B2B Co-op Database’s: Key Factors to Review  Feb 06, 2012 9:48 PM By MCM staff

Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.

B2B Outlook: Weak growth year predicted for b-to-b merchants  Dec 14, 2011 10:30 PM By MCM staff

Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in business spending

2012: Opportunities, Outlooks and Trends  Dec 14, 2011 10:30 PM By MCM staff

We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans

How to Take Advantage of Mobile’s 153% Growth  Oct 17, 2011 5:46 PM By Daniel Laloggia

A recent study of B2B and B2C firms indicates that mobile web access is growing at an exponential rate, forcing marketers to re-prioritize and re-focus their mobile marketing efforts.

Assessing B-to-B Membership Co-ops  Oct 16, 2011 1:20 AM By MCM staff

This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value






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