B2B ARCHIVE

Global Storming: TAKKT Hopes to Add to North American Stable  May 01, 2011 9:30 PM By Jim Tierney

After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because

ShopSocially Unveils Social Commerce Suite for Retailers and Reveals Key Stats  Apr 09, 2011 6:27 PM By MCM staff

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–ShopSocially today announced the general availability of its social commerce suite

MCM Live Sponsorship  Feb 02, 2011 12:18 AM By MCM staff

A big thank you to these 2011 exclusive sponsors: MeritDirect MeritDirect is a recognized leader in the B2B and B2C direct marketing industry, offering marketers integrated marketing solutions with an array of products and services. Oracle Oracle …

Mary Ann Kleinfelter: 2011 MCM Awards Judge  Jan 10, 2011 7:49 AM By MCM staff

Judge: Mary Ann KleinfelterCompany and position: Consultant at Marketing SolutionsYears as an MCM Awards judge: I believe for more than 10 years. Q&A How would you describe your job and what you do? I consult with multichannel merchants. I am also a …

How B-to-B Merchants Can Take a Page from Consumer Catalog Creative  Nov 03, 2010 10:04 PM By Melissa Dowling

Many business-to-business merchants design their catalogs using a

Godiva B-to-B Catalogs Tasty but off Target  Nov 01, 2010 9:30 PM By MCM staff

I’ve Got a Sweet Tooth, especially for good chocolate. This means I’m a regular customer of Godiva my kids know that on just about any trip to the mall

M&A Activity Grinds to a Halt  Sep 01, 2010 9:30 PM By Jim Tierney

Just Three Catalog-Related Deals were reported in the second quarter a far cry from the 10 we reported in the second quarter last year. While the quarter

B-TO-B: Are you ready for lead nurturing 2.0?  Jul 01, 2010 9:30 PM By Kevin Kerner

Lead nurturing is a great way for business-to-business marketers to make the most of every opportunity and lower the cost of sales. But the process has

Why B-to-B Merchants Should Engage in Social Media  Jun 07, 2010 8:50 PM By John Fairley

Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it

PC Connection Names Timothy McGrath President/COO  May 17, 2010 10:03 PM By MCM staff

IT products and services merchant PC Connection has promoted Timothy McGrath to president/chief operating officer






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