Global Storming: TAKKT Hopes to Add to North American Stable  May 01, 2011 9:30 PM By Jim Tierney

After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because

TAKKT Learning About Japanese Culture  May 01, 2011 9:30 PM By Jim Tierney

TAKKT OPENED ITS JAPANESE OFFICE IN CHIBA, LOCATED SOUTHEAST OF TOKYO, IN 2003. (The operation was not affected by the catastrophic earthquake and tsunami

ShopSocially Unveils Social Commerce Suite for Retailers and Reveals Key Stats  Apr 09, 2011 6:27 PM By MCM staff

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–ShopSocially today announced the general availability of its social commerce suite

MCM Live Sponsorship  Feb 02, 2011 12:18 AM By MCM staff

A big thank you to these 2011 exclusive sponsors: MeritDirect MeritDirect is a recognized leader in the B2B and B2C direct marketing industry, offering marketers integrated marketing solutions with an array of products and services. Oracle Oracle …

Mary Ann Kleinfelter: 2011 MCM Awards Judge  Jan 10, 2011 7:49 AM By MCM staff

Judge: Mary Ann KleinfelterCompany and position: Consultant at Marketing SolutionsYears as an MCM Awards judge: I believe for more than 10 years. Q&A How would you describe your job and what you do? I consult with multichannel merchants. I am also a …

How B-to-B Merchants Can Take a Page from Consumer Catalog Creative  Nov 03, 2010 10:04 PM By Melissa Dowling

Many business-to-business merchants design their catalogs using a

Godiva B-to-B Catalogs Tasty but off Target  Nov 01, 2010 9:30 PM By MCM staff

I’ve Got a Sweet Tooth, especially for good chocolate. This means I’m a regular customer of Godiva my kids know that on just about any trip to the mall

M&A Activity Grinds to a Halt  Sep 01, 2010 9:30 PM By Jim Tierney

Just Three Catalog-Related Deals were reported in the second quarter a far cry from the 10 we reported in the second quarter last year. While the quarter

B-TO-B: Are you ready for lead nurturing 2.0?  Jul 01, 2010 9:30 PM By Kevin Kerner

Lead nurturing is a great way for business-to-business marketers to make the most of every opportunity and lower the cost of sales. But the process has

Why B-to-B Merchants Should Engage in Social Media  Jun 07, 2010 8:50 PM By John Fairley

Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it

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