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Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select
Banner Engineering Corp. is a global leader in process and industrial automation, thanks to its serious selection of sensors. The Minneapolis-based manufacturer/merchant
Sport Supply Group has snapped up another one. Exactly a month after buying certain assets from Gus Doerner Sports, the sports equipment merchant marketer said Thursday it bought some team sports assets from Har-Bell Athletic Goods.
What a Difference a Year Makes. Unlike last year when nearly all of the business-to-business and computer catalog/Web marketers tracked by Multichannel
Which of these headings for a $39.95 lighted, fogless mirror is more likely to generate a response? Inside the cover of the company’s printed catalog:
Bad Fourth Quarter for B-to-B sellers except Transcat and Black Box
Acquiring and managing b-to-b customer leads
Sales at test, measurement and calibration instruments distributor Transcat increased 8.4%, to $20.0 million for its fiscal third quarter, which ended Dec. 27.
Being relatively new to this blogging thing, I was excited when several people recently posted comments to one of my entries even though most of them
When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck