Don’t cannibalize your own response  May 01, 2009 9:30 PM By Herschell Gordon Lewis

Which of these headings for a $39.95 lighted, fogless mirror is more likely to generate a response? Inside the cover of the company’s printed catalog:

A Bad Fourth Quarter for B-to-B  Apr 01, 2009 9:30 PM By Jim Tierney

Bad Fourth Quarter for B-to-B sellers except Transcat and Black Box

Tips for b-to-b lead acquisition  Mar 01, 2009 10:30 PM By Terry Flynn

Acquiring and managing b-to-b customer leads

Transcat Sales Up 8%  Jan 30, 2009 11:11 PM By MCM staff

Sales at test, measurement and calibration instruments distributor Transcat increased 8.4%, to $20.0 million for its fiscal third quarter, which ended Dec. 27.

Getting flogged for a blog post  Jan 01, 2009 10:30 PM By MCM staff

Being relatively new to this blogging thing, I was excited when several people recently posted comments to one of my entries even though most of them

Make it through the mailroom  Jan 01, 2009 10:30 PM By Terry Flynn

When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck

A Paragon of decency  Dec 01, 2008 10:30 PM By MCM staff

It’s certainly been quite a year. As business conditions went from bad to worse, the size and scope of the multichannel merchant firms running into serious

The Independents  Sep 01, 2008 9:30 PM By Ray Schultz

Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several

Letter to the Editor: MeritDirect Not Part of InfoGroup  Jul 29, 2008 9:20 PM By MCM staff

MeritDirect CEO Ralph Drybrough recaps the facts regarding the B2B list firm

Industry Leaders Feel for Vin Gupta  Jul 29, 2008 12:03 AM By Tim Parry

Vin Gupta may have some shareholders angry at him. But list industry sources seem to have sympathy for the fallen InfoGroup chairman

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