Basic b-to-b segmentation  Sep 01, 2009 9:30 PM By Terry Flynn

Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select

Sensory overload  Aug 01, 2009 9:30 PM By MCM staff

Banner Engineering Corp. is a global leader in process and industrial automation, thanks to its serious selection of sensors. The Minneapolis-based manufacturer/merchant

Sport Supply Group Acquires Har-Bell Assets  Jul 31, 2009 8:41 PM By MCM staff

Sport Supply Group has snapped up another one. Exactly a month after buying certain assets from Gus Doerner Sports, the sports equipment merchant marketer said Thursday it bought some team sports assets from Har-Bell Athletic Goods.

First Quarter is a Bloodbath for B-to-B  Jul 01, 2009 9:30 PM By Jim Tierney

What a Difference a Year Makes. Unlike last year when nearly all of the business-to-business and computer catalog/Web marketers tracked by Multichannel

Don’t cannibalize your own response  May 01, 2009 9:30 PM By Herschell Gordon Lewis

Which of these headings for a $39.95 lighted, fogless mirror is more likely to generate a response? Inside the cover of the company’s printed catalog:

A Bad Fourth Quarter for B-to-B  Apr 01, 2009 9:30 PM By Jim Tierney

Bad Fourth Quarter for B-to-B sellers except Transcat and Black Box

Tips for b-to-b lead acquisition  Mar 01, 2009 10:30 PM By Terry Flynn

Acquiring and managing b-to-b customer leads

Transcat Sales Up 8%  Jan 30, 2009 11:11 PM By MCM staff

Sales at test, measurement and calibration instruments distributor Transcat increased 8.4%, to $20.0 million for its fiscal third quarter, which ended Dec. 27.

Getting flogged for a blog post  Jan 01, 2009 10:30 PM By MCM staff

Being relatively new to this blogging thing, I was excited when several people recently posted comments to one of my entries even though most of them

Make it through the mailroom  Jan 01, 2009 10:30 PM By Terry Flynn

When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck

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