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B2B ARCHIVE

Tips for b-to-b lead acquisition  Mar 01, 2009 10:30 PM By Terry Flynn

Acquiring and managing b-to-b customer leads

Transcat Sales Up 8%  Jan 30, 2009 11:11 PM By MCM staff

Sales at test, measurement and calibration instruments distributor Transcat increased 8.4%, to $20.0 million for its fiscal third quarter, which ended Dec. 27.

Make it through the mailroom  Jan 01, 2009 10:30 PM By Terry Flynn

When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck

Getting flogged for a blog post  Jan 01, 2009 10:30 PM By MCM staff

Being relatively new to this blogging thing, I was excited when several people recently posted comments to one of my entries even though most of them

A Paragon of decency  Dec 01, 2008 10:30 PM By MCM staff

It’s certainly been quite a year. As business conditions went from bad to worse, the size and scope of the multichannel merchant firms running into serious

The Independents  Sep 01, 2008 9:30 PM By Ray Schultz

Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several

Letter to the Editor: MeritDirect Not Part of InfoGroup  Jul 29, 2008 9:20 PM By MCM staff

MeritDirect CEO Ralph Drybrough recaps the facts regarding the B2B list firm

Industry Leaders Feel for Vin Gupta  Jul 29, 2008 12:03 AM By Tim Parry

Vin Gupta may have some shareholders angry at him. But list industry sources seem to have sympathy for the fallen InfoGroup chairman

Data Analysis is No Game For Amateurs  Jul 22, 2008 12:05 AM By Jim Wheaton

What sorts of hands-on data investigation should marketers do themselves, and what should they leave to trained data miners?

Lab Safety Supply Buys Highsmith  Jul 12, 2008 2:15 AM By MCM staff

Highsmith, a direct marketer of supplies, furniture and equipment to public and school libraries throughout the U.S., was bought by Lab Safety Supply.






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