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B2B ARCHIVE

Why Consumers Don’t Give Out Their E-mail Addresses  Apr 28, 2008 10:59 PM By Jim Whitford

Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.

A mixed quarter for b-to-b  Apr 01, 2008 9:30 PM By Jim Tierney

Among the publicly traded business-to-business merchants tracked by Multichannel Merchant, 2007 ended with some winners and some losers. Year-over-year

Building the List  Mar 04, 2008 7:30 PM By MCM staff

When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.

Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.

Building the List  Mar 04, 2008 7:30 PM By MCM staff

When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.

Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.

ATD-American acquires Adirondack Direct  Mar 01, 2008 10:30 PM By Tim Parry

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business

The Golden Telephone Rule  Feb 20, 2008 1:26 AM By Bill Singleton

You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.

Headlines – MCM b2b news  Feb 11, 2008 2:10 AM By MCM staff

 

Record Results for CDW  Jan 23, 2008 11:19 PM By MCM staff

Vernon Hills, IL-based computer reseller CDW Corp. turned in a record-setting performance in 2007.

Data? B-to-B Mailers Have It  Dec 10, 2007 9:03 PM By MCM staff

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.

The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself.

Staples Launches Online Catalog for Contract Customers  Dec 06, 2007 1:43 AM By Tim Parry

Office supply cataloger Staples is giving its contract customers an option: paper or online.






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