ATD-American acquires Adirondack Direct  Mar 01, 2008 10:30 PM By Tim Parry

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business

The Golden Telephone Rule  Feb 20, 2008 1:26 AM By Bill Singleton

You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.

Headlines – MCM b2b news  Feb 11, 2008 2:10 AM By MCM staff


Record Results for CDW  Jan 23, 2008 11:19 PM By MCM staff

Vernon Hills, IL-based computer reseller CDW Corp. turned in a record-setting performance in 2007.

Data? B-to-B Mailers Have It  Dec 10, 2007 9:03 PM By MCM staff

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.

The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself.

Staples Launches Online Catalog for Contract Customers  Dec 06, 2007 1:43 AM By Tim Parry

Office supply cataloger Staples is giving its contract customers an option: paper or online.

Are You A Hybrid? Check Your Database  Nov 05, 2007 9:57 PM By MCM staff

Think you know who you’re selling to? Check out your customer database. You may sell a consumer product, but may have a lot of business buyers. Find out if you’re a hybrid seller, and how you can adapt your contact strategies.

CONTENT IS KING  Nov 01, 2007 9:30 PM By MCM staff

Want to make your customers happy? Stop selling for a minute and give them something to read. It can be detailed product information or even jokes. But it may be time to learn what other b-to-b merchants already know: that content is king.

Equity firm buys Caswell-Massey  Nov 01, 2007 9:30 PM By Mark Del Franco

Caswell-Massey, a multichannel marketer of luxury personal grooming products, has changed hands again. Private equity firm The Equitium Group on Sept. 21 acquired the cataloger/retailer/wholesaler.

MSC Reports Industrial-Strength Fourth Quarter  Oct 25, 2007 2:59 AM By MCM staff

Maintenance repair and operations (MRO) supplier MSC Industrial Direct turned in a stellar fourth quarter. For the three months ended Sept. 1, the Melville, NY-based merchant of maintenance, repair, and operations supplies recorded net sales of $450.5 million, a 16.7% increase over $385.9 million for the same period last year. Its net income soared nearly 39%, to $47.4 million from $34.1 million last year.

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