B2B ARCHIVE

Grainger Unveils Plumbing Supplies Catalog  Mar 21, 2007 3:56 AM By Mark Del Franco

Continuing its push to delve more deeply into its product lines, Lake Forest, IL-based maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog devoted to plumbing products and supplies in March.

Abacus Indicator:  Feb 26, 2007 9:14 PM By MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, business-to-business marketers experienced a 9% gain in revenue over the past 24 months, spurred by a 2% increase in buyers with 13% more transactions.

When Should You Mail To Institutions?  Jan 29, 2007 9:57 PM By MCM staff

Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.

Tafford Uniforms Acquires Tafford Manufacturing  Jan 17, 2007 4:39 AM By MCM staff

The assets of Tafford Manufacturing, a manufacturer/marketer of medical scrubs, shoes, and accessories, has been acquired by Tafford Uniforms

Business marketers booming  Jan 01, 2007 10:30 PM By Jim Tierney

For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue

Taking Work and Waste Out of B-to-B Search Marketing  Dec 14, 2006 7:34 PM By Brian Quinton

(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up

Seven Tips to Fix Your Website for B-to-B Leads  Dec 04, 2006 10:40 PM By MCM staff

Your Website has become critical to your company’s success in generating business-to-business leads and closing sales

Abacus Indicator  Nov 13, 2006 10:05 PM By MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue

CDW buys its way into IT services market  Nov 01, 2006 10:30 PM By Jim Tierney

For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1

Targeting Your B2B Lead Generation  Oct 30, 2006 11:42 PM By MCM staff

When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies:






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