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B2B ARCHIVE

Go for Role, Not Title  Sep 05, 2006 8:39 PM By Suaad Sait

By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.

Buyout for Aramark  Sep 01, 2006 9:30 PM By MCM staff

Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout

Database Marketing Strategies for Mailing Deep into B-to-B Companies  Aug 21, 2006 8:22 PM By MCM staff

There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. For that reason, the b-to-b marketer must include in his customer and prospect database a rich matrix of influencers.

Clean Up Your B-to-B Sales and Marketing Database  Aug 07, 2006 8:51 PM By MCM staff

It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.

Using Database Marketing to Reach Business Influencers  Jul 31, 2006 8:51 PM By MCM staff

Want to improve your results? Mail to all the influencers in the customer company

Four Common Concerns of Online Chat and How to Address Them  Jul 25, 2006 7:47 PM By MCM staff

If your company is still not convinced that chat is right for your marketing team, it

Six Steps for Reactivating Your B-to-B Names  Jul 17, 2006 8:08 PM By Tim Parry

Targeting inactive customers is the business-to-business mailer

Targeting Your B-to-B Lead-Generation Efforts  Jun 30, 2006 9:01 PM By MCM staff

When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.

New Products  Jun 12, 2006 6:14 AM By MCM staff

Glen Ellyn, IL-based direct marketing service provider GlaserDirect has introduced B2BPredictor, a profiling and data-enhancement tool for business-to-business marketers. The company says B2BPredictor builds on traditional profiling efforts by measuring …

ACCM Show Daily: B-to-bers Love Co-op Databases Too  May 10, 2006 4:48 PM By Mark Del Franco

Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.






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