MCM In Print  Mar 08, 2006 3:57 AM By MCM staff

MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of …

Flight Your Mail to Get It Delivered  Jan 09, 2006 9:46 PM By MCM staff

Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.

The Alpha Project: End-to-End Measurement  Dec 21, 2005 7:55 PM By Brian Quinton

You may not know what a

Verifying B-to-B Mail  Sep 19, 2005 9:45 PM By Bernie Goldberg

Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company

Abacus Report: Small Businesses Can Yield Big Returns  Aug 31, 2005 3:08 AM By MCM staff

Small businesses are more likely than large companies to buy from direct marketers, according to the 2005 Abacus Business-to-Business Industry Insights Report from Broomfield, CO-based marketing services provider Abacus.

Critics’ Choice  Apr 01, 2005 10:30 PM By MCM staff

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you

New Logistics Company to focus on delivery and full service handling of furniture, appliances and large household goods  Mar 01, 2005 3:01 AM By MCM staff

Green Bay, Wisconsin (February 22, 2005)


Mission Viejo, California

Who’s Who Among the B-to-B Co-op Databases  May 01, 2004 9:30 PM By MCM staff

In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March

Multichannel Prospecting for B-to-B  Apr 01, 2004 10:30 PM By Mark Del Franco

For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100

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