B2BMay 08, 2006 3:33 AM By Sandy Wolstencroft
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
B2BApr 01, 2006 10:30 PM By MCM staff
Download this free whitepaper to sort through the confusion in the world of online commerce and find the path to stepped revenue and sales growth. Learn how to follow the lead of successful B2B companies that have established best practices and implemented technologies that enable sales & promotion strategies to be executed, tested and measured.
B2BMar 09, 2006 4:32 AM By MCM staff
MULTICHANNELMERCHANT.COM is the only website covering the entire multichannel business. Featuring current articles, links to Multichannel Merchant’s enewsletters, original research and a wealth of industry resources, www.multichannelmerchant.com is the …
B2BMar 08, 2006 3:57 AM By MCM staff
MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of …
B2BJan 09, 2006 9:46 PM By MCM staff
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
B2BDec 21, 2005 7:55 PM By Brian Quinton
You may not know what a
B2BSep 19, 2005 9:45 PM By Bernie Goldberg
Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company
B2BAug 31, 2005 3:08 AM By MCM staff
Small businesses are more likely than large companies to buy from direct marketers, according to the 2005 Abacus Business-to-Business Industry Insights Report from Broomfield, CO-based marketing services provider Abacus.
B2BApr 01, 2005 10:30 PM By MCM staff
This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you
B2BMar 01, 2005 3:01 AM By MCM staff
Green Bay, Wisconsin (February 22, 2005)
by Jamin Dick
Posted 7 hours ago
by Curt Barry
Posted 5 days ago