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B2B ARCHIVE

Easy Rider  Nov 01, 2002 10:30 PM By Jeff Morris

Consider the Never, perhaps, has a single letter had such dramatic ups and downs in popularity and reputation. Not long ago, this fifth letter of the

T. Shipley, Reliable HomeOffice catalogs sold to Flax  Sep 18, 2002 9:30 PM By Paul Miller

Recognizing that consumer catalog marketing wasn

The Judges Were…  Sep 01, 2002 9:30 PM By MCM staff

Geoff Batrouney executive vice president, Estee Marketing Group Sandra Cooper vice president of creative and account services, Marke Communications Tony

Mailing Habits of the B-to-B Species  Sep 01, 2002 9:30 PM By MCM staff

Unlike in the consumer catalog sector, if someone requests a business-to-business catalog, he or she is likely to be seriously interested in making a

Live from MeritDirect Co-op: A few surprises in b-to-b mail plans  Jul 12, 2002 9:30 PM By Kris Oser

(Direct Newsline) Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according

B2B Brand Group Shakeup  Jul 01, 2002 9:30 PM By Paul Miller

B2B Brand Group, the parent company of the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is regrouping. On May 16, the Altamont Springs, FL-based

B2B Brand Group Lays Off 33% of Florida Staff  May 20, 2002 9:30 PM By Paul Miller

B2B Brand Group, which mails the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is restructuring into an entirely new business

Expat Fever  May 01, 2002 9:30 PM By Roger Sklar

Your family considers SpaghettiOs to be one of the major food groups. You’ve been dying to squeeze the Charmin once again. And it’s that afternoon complement

Corporate Gift Sales Slow Down  Mar 01, 2002 10:30 PM By Paul Miller

Given the number of layoffs reported in nearly every business sector during the past year, it’s no surprise that corporate spending is down. For catalogers

Roundtable: Musings on Marketing Strategies  Feb 01, 2002 10:30 PM By MCM staff

In November, CATALOG AGE met with six executives in Fort Lauderdale, FL, to discuss catalog marketing issues. Participants represented such diverse merchandise






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