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Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.
Home goods retailer Wayfair.com has joined forces with Quill a B2B office provider, to offer a selection of home and office products on Quill.com, according to a press release.
There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
When it comes down to which parcel shipping carrier is a favorite in the B2B world, the answer might as well be, “domestic shipper or international shipper?” according to findings from Multichannel Merchant’s MCM Outlook 2013.
Acquity Group has found that business-to-business buyers are willing to stray from their current supplier and make purchases from Amazon Supply not just based on price, but also based on convenience and overall online experience.
Today, ForeSee released its annual Business-to-Business (B2B) Benchmark that reports on customer satisfaction trends and allows B2B companies…
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
Buyers under the age of 35 are 131%more likely to make online corporate purchases than those over 35, and suppliers’ websites aren’t capable of handling evolving demands, according to study by Acquity Group.