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B2B ARCHIVE

Study Finds Half of B2B Buyers Have Used Amazon Supply  Jun 18, 2013 12:00 PM By Multichannel Merchant Staff

Acquity Group has found that business-to-business buyers are willing to stray from their current supplier and make purchases from Amazon Supply not just based on price, but also based on convenience and overall online experience.

B2B Lags Behinds B2C in Online Customer Satisfaction  Jun 13, 2013 10:31 AM By Daniela Forte

Today, ForeSee released its annual Business-to-Business (B2B) Benchmark that reports on customer satisfaction trends and allows B2B companies…

New Study Shows B2B Sellers Unprepared for Gen Y Buyers  Jun 04, 2013 10:54 AM By Erin Lynch

A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.

B2B Suppliers Unprepared for Gen Y Procurement Preferences  Jun 03, 2013 12:06 PM By MCM Staff

Buyers under the age of 35 are 131%more likely to make online corporate purchases than those over 35, and suppliers’ websites aren’t capable of handling evolving demands, according to study by Acquity Group.

Corporate Buyers Expect Online Spending to Increase  May 29, 2013 4:29 PM By Daniela Forte

Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.

5 Ways to Make Your B2B Social Media Posts Stand Out  May 08, 2013 6:49 PM By Erin Lynch

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.

OfficeMax Upgrades B2B Customer Experience  May 01, 2013 7:23 PM By Erin Lynch

OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.

B2B Marketers Need to Step Up Their Social Media Game  Apr 17, 2013 7:32 PM By Erin Lynch

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.

United Stationers Reports First Quarter 2013 Results  Apr 02, 2013 7:50 PM By Tim Parry

United Stationers Reports First Quarter 2013 Results (via PR Newswire) DEERFIELD, Ill., April 22, 2013 /PRNewswire/ — United Stationers Inc. (NASDAQ: USTR) reported results for the first quarter 2013. First Quarter Financial Summary Net sales of $1.25 billion were flat to the prior year’s first quarter sales after adjusting for one less workday in the […]

B2B Marketing and the Cheap Tchotchke Mistake  Mar 27, 2013 3:13 PM By Eric Wittlake (b2bdigital.net)

Event marketing, and the tchotchkes that go with it, are common in B2B marketing. However, most tchotchkes are just short of trash with your logo on it. Here are four ways you can improve your tchotchkes along with examples of the mistakes others have made. Read Original Article






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