A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
United Stationers Reports First Quarter 2013 Results (via PR Newswire) DEERFIELD, Ill., April 22, 2013 /PRNewswire/ — United Stationers Inc. (NASDAQ: USTR) reported results for the first quarter 2013. First Quarter Financial Summary Net sales of $1.25 billion were flat to the prior year’s first quarter sales after adjusting for one less workday in the […]
Event marketing, and the tchotchkes that go with it, are common in B2B marketing. However, most tchotchkes are just short of trash with your logo on it. Here are four ways you can improve your tchotchkes along with examples of the mistakes others have made. Read Original Article
The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.
Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.
Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn
Amazon Web Services Inc., announces its making available its data warehouse Amazon Redshift to customers. Redshift was first introduced in November of last year and could pose a possible threat to its competitors.
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
Using the excitement of special occasions, businesses from any industry can achieve boosts in revenue throughout the year, and help your business grow long-term with each boost you generate. Here’s how PostcardMania generated $120,000+ off a Valentine’s Day mailing to 500 people in 2012.