Vendors and suppliers to bricks and mortar retailers saw the NRF Annual Convention & EXPO in New York, which was attended by more than 27,000 people last week, as a golden opportunity to get 2013 off on the right foot.
Just like their B2C counterparts, B2B businesses are looking for more ways to boost revenue while still giving their customers an interactive experience. Here are four strategies from a recent Chief Marketer article that marketers can do to convert leads into buyers.
When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.
When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.
Many marketers in the B2B retail world have struggled with social media when compared to their B2B counterparts. In this infographic, based on the 2012 B2B Content Marketing Report by the Content Marketing Institute, it is suggested that some B2B marketers might be falling short because they are not embracing new social media channels.
Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.
Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that
Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent vs. last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion), according to figures released by online measurement service comScore.
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls