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B2B ARCHIVE

The Looming Disruption of B2B Marketplaces  Mar 26, 2013 4:02 PM By Steven Kramer

The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.

OfficeMax and Office Depot Merger Could Lead to Price Cutting and Re-branding  Feb 21, 2013 1:43 PM By Daniela Forte

Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.

Ecommerce Executive Summary: Mobile, Tablet and Social Drive Growth  Feb 21, 2013 7:53 AM By MCM staff

Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn

Amazon Redshift Available To The Masses  Feb 15, 2013 11:57 AM By Daniela Forte

Amazon Web Services Inc., announces its making available its data warehouse Amazon Redshift to customers. Redshift was first introduced in November of last year and could pose a possible threat to its competitors.

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Brand-Building In A Rapidly Changing Channel Mix  Feb 04, 2013 8:03 PM By Paul Becker

With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.

Valentine’s Day Marketing Pays Off for PostcardMania  Feb 04, 2013 7:48 PM By Sarah Kicinski

Using the excitement of special occasions, businesses from any industry can achieve boosts in revenue throughout the year, and help your business grow long-term with each boost you generate. Here’s how PostcardMania generated $120,000+ off a Valentine’s Day mailing to 500 people in 2012.

How to Dominate the First 100 Days in a Foreign Market  Jan 28, 2013 4:27 PM By MCM staff

Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. This infographic from Marketo will help guide you through your priorities in the first 100 days of your international market expansion.

Search and Deploy: The B2B Marketing Trends of 2012  Jan 23, 2013 4:29 PM By MCM staff

The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.

Why USPS is a Viable Alternative to FedEx and UPS  Jan 23, 2013 9:17 AM By Tim Parry

According to MCM Outlook 2012-13, 56% of respondents said they felt the United States Postal Service is a viable alternative to UPS and FedEx. Here’s what industry experts from Shipware, Endicia and LJM Consultants have to say about the pros – and cons – of USPS vs. FedEx and UPS.






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