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B2BDec 06, 2012 10:10 PM By MCM staff
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls
B2BDec 01, 2012 10:30 AM By MCM staff
Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It
B2BNov 29, 2012 8:56 PM By Jim Tierney
A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.
B2BNov 24, 2012 2:23 AM By MCM staff
B2BNov 23, 2012 11:27 PM By MCM staff
We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.
B2BNov 22, 2012 12:49 AM By Jim Tierney
B2B merchant Baudville, which specializes in employee recognition products, has acquired a majority stake in hi5 Recognition
B2BNov 08, 2012 11:47 PM By MCM staff
In this infographic, Unbounce brings you 5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients.
B2BNov 06, 2012 9:34 PM By Jim Tierney
Industrial cleanup supplies B2B merchant New Pig experienced some delivery service delays
B2BNov 01, 2012 12:41 AM By Jim Tierney
As much of the East Coast seeks to recover from the devastation of Hurricane Sandy, the storm’s wake could have a significant impact on inbound freight as Black Friday looms less than a month away.
B2BOct 31, 2012 9:57 PM By MCM staff
Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.