B2BDec 31, 2012 11:15 PM By MCM staff
Many marketers in the B2B retail world have struggled with social media when compared to their B2B counterparts. In this infographic, based on the 2012 B2B Content Marketing Report by the Content Marketing Institute, it is suggested that some B2B marketers might be falling short because they are not embracing new social media channels.
B2BDec 28, 2012 2:07 AM By Michael Chuma
Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.
B2BDec 17, 2012 8:19 PM By MCM staff
Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that
B2BDec 13, 2012 6:46 PM By MCM staff
Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent vs. last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion), according to figures released by online measurement service comScore.
B2BDec 10, 2012 8:14 PM By Erin Lynch
B2BDec 06, 2012 10:10 PM By MCM staff
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls
B2BDec 01, 2012 10:30 AM By MCM staff
Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It
B2BNov 29, 2012 8:56 PM By Jim Tierney
A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.
B2BNov 24, 2012 2:23 AM By MCM staff
B2BNov 23, 2012 11:27 PM By MCM staff
We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.