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Blog ARCHIVE

Smart Mobile Shopping Starts With User Experience  May 22, 2016 7:58 AM By Sam Cinquegrani

Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?

How to Get Team Members to Buy Into Company Culture  May 22, 2016 7:12 AM By Angie Stocklin

How do you get your team members to buy into company culture? Whether you’ve been struggling with culture for a while, or you want to instill a new type of culture in your company, here are a few steps that can help guide you through the often tricky process.

Is Your ERP-Ecommerce Technology Disconnect Stunting Growth?  May 18, 2016 11:17 AM By Curt Barry

Many companies find their IT and ecommerce technology strategies are out of sync, which can stunt growth and cause operational roadblocks. It’s time to stop and assess your strategies, looking at current state and where you need to get to. Here are 6 major factors to consider as you evaluate your overall system and ecommerce technology strategy.

What to Look For in Selecting the Right 3PL Partner  May 17, 2016 5:09 PM By Jake Rheude

Hiring a third-party logistics provider (3PL) has become a popular option for ecommerce companies in recent years. But because finding the right one is so vital to the success of your ecommerce business, how should you go about evaluating the right options? Here are a few do’s and don’ts of the 3PL selection process.

How Under Armour Used Digital Experiences to Shift Business Models  May 13, 2016 11:36 AM By Lori Mitchell-Keller

Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.

Can Beaconing Make Shopping In Physical Stores Cool Again?  May 13, 2016 10:52 AM By Sam Cinquegrani

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.

10 Easy Steps to Reduce Shopping Cart Abandonment  May 13, 2016 9:28 AM By Jason Jaynes

While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales.

Natural Language Generation Is Coming to Ecommerce  May 13, 2016 6:57 AM By Adam Long

If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.

8 Steps to Improving Inventory Management and the Bottom Line  May 09, 2016 1:51 PM By Gary C. Smith

Even the most efficient multichannel merchant often struggles with managing excess inventory. Common practices such as discounting or liquidation devalue products and undermine sales. And ecommerce makes it easier for shoppers to find cut-rate products. Here are 8 steps to help you avoid the biggest inventory management mistakes and come out on top.

8 Tips to Successfully Reevaluate Your Retail Organization’s Growth  May 09, 2016 10:16 AM By Kara Surrena

The retail landscape is changing, and the future lies in cross-channel orchestration, as customers expect a seamless experience no matter how, when or where they shop. Are you prepared to deliver this experience as you grow your business?






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