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Blog ARCHIVE

5 Universal Tactics to help Increase Conversions  Oct 20, 2014 1:25 PM By Sean Cook

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Here are five universal tactics that can help you increase conversion.

Making the Most of Seasonal Peaks in Consumer Shopping  Oct 20, 2014 11:41 AM By George Chang

The way we shop is always changing and evolving. In recent years we’ve seen a number of different factors such as technology enabled services and multichannel retailing play a more prominent role than ever before.

Want Lasting Relationships with Customers? Cut the Share-Bait  Oct 20, 2014 11:05 AM By Jonathan Levitt

The brands we love most seem to get attention for not trying to get attention. Don’t get me wrong – they market too – but they do it in a likeable way, instead of acting like narcissistic teenagers. They don’t treat humans like clicking machines.

China and Alibaba: Ecommerce News Dominators  Oct 17, 2014 11:50 AM By Daniela Forte

When I was setting up our MCM Global Ecommerce newsletter, I was trying keep a balanced list of our top global articles and couldn’t help but see so many of them were about companies making active plans to go into the Chinese market.

‘Tis the Season to Put Your Global Marketing Plan in Place  Oct 14, 2014 9:40 AM By Michael DeSimone

Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.

4 Ways to Enhance Your Omnichannel Holiday Strategy  Oct 11, 2014 3:15 PM By Sue Chapman

An omnichannel strategy allowes shoppers to buy online, pick up in-store, make returns and price match with other stores and sites. Here are four areas to plan for to enhance your omnichannel strategy for the holidays.

What to Make of Amazon’s Brick-and-Mortar Store Launch  Oct 11, 2014 1:00 PM By Tim Parry

What we know is that the Amazon store has two loading docks, and a tremendous amount of foot traffic. It’s speculated that Amazon will use the store as a same-day delivery hub, and to process returns.

6 Un-Merry Mobile Email Mistakes  Oct 09, 2014 12:22 PM By Jim Davidson

You may not have the time and resources to commit to a pre-holiday responsive design email overhaul, but with the full frenzy of the holiday season still a few weeks away, you do have time to ensure your mobile users have a fun and functional inbox experience by avoiding these un-merry mobile mistakes.

How Brands are Recognizing Breast Cancer Awareness Month  Oct 08, 2014 12:12 PM By Daniela Forte

Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.

The Home Depot Data Breach News Gets Worse and Worse  Sep 24, 2014 5:31 PM By Tim Parry

I somehow got away with only having to use a debit card once this summer at The Home Depot. And I’m not sure if I regret it yet (I’m going to have to check my bank statement – something I prefer to never, ever look at). I’m sure my purchase was for less than $5, […]






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