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Blog ARCHIVE

5 Questions to Ask Before You Launch a VoC Program  Dec 19, 2014 2:32 PM By Niko Lutkins

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.

3 Personalization Pillars That Will Make (or Break) Retailers  Dec 18, 2014 1:09 PM By Liat Fuchs

Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.

FreshAddress Sends a Holiday Video Greeting  Dec 17, 2014 5:10 PM By Tim Parry

I’m glad this was in my inbox today: FreshAddress made my holiday season a little happier! Did your company do a video Christmas card? Send me a link!

Tell Us Why You’re Joyful This Holiday Season!  Dec 17, 2014 4:03 PM By Daniela Forte

This holiday season we’re asking all of our fans and followers on Facebook and Twitter why they’re joyful this holiday season. And make sure to visit www.operationssummit.com.

Breathing Life Back into Your Omnichannel Strategy  Dec 17, 2014 10:53 AM By Fritz Brumder

Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season, see what innovative retailers are turning to get ahead of the game.

How Are You Handling Your Address Data Quality During the Holidays?  Dec 17, 2014 10:17 AM By Cheyanne Ritz

For retailers, that means a lot of addresses in your company’s database. This will lead to a copious amount of deliveries.

FedEx Avoided a Nightmare Before Christmas  Dec 16, 2014 12:12 PM By Tim Parry

By now, everyone has probably heard the news: Post by Multichannel Merchant. All I can say is this: Accidents happen. Thankfully, there were no injuries reported. The packages can be replaced, but lives can’t.

How to Capitalize on the Right SEO and Social Strategies Globally  Dec 15, 2014 2:34 PM By Greig Holbrook

Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. Here are the right SEO and social strategies to implement in the global market.

3 Barriers to Omnichannel Success  Dec 12, 2014 11:49 AM By Yan Krupnik

Approximately one-third of retailers have invested in some level of omnichannel capabilities, but those that haven’t are setting themselves up for failure. Cross-channel features considered a luxury yesterday are a necessity today. So, what’s preventing retailers from omnichannel integration?

How to Win at Mobile This Holiday Season  Dec 11, 2014 3:28 PM By Rick Kenney

It came as no surprise that traffic from tap devices – phones and tablets – was way up this holiday season. Here are three learnings from Cyber Week 2014.






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