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Blog ARCHIVE

Making Some Noise with your Email Campaign  Jul 02, 2015 10:29 AM By Patrick Tripp

There’s a whole school of thought out there that suggests bigger is always better, and by batching and blasting massive amounts of emails to anyone with an inbox, higher sales numbers would eventually be posted on the books.

Digital Browsing and Consumer Intent  Jul 02, 2015 10:09 AM By Allen Abbott

For most of us, 95% of our website traffic comes and goes without us knowing who the individual people were that passed through our digital store.

The Surprising Power of Limited Choice  Jul 02, 2015 9:49 AM By Kurt Heinemann

While your average shopper may think that they like the idea of having every imaginable product available through one shopping portal, in reality nothing makes them more miserable.

7 Steps to a Safer Distribution Center  Jul 01, 2015 10:25 AM By Curt Barry

Distribution center safety, a No. 1 concern, requires a focused effort. Here are 7 steps you can take to reduce the incidence of accidents and injuries.

#LoveWins: How Ecommerce Responded to Marriage Equality Decision  Jun 28, 2015 8:37 AM By Tim Parry

On Friday, June 25, 2015, The Supreme Court of the United States let the country know that #LoveWins. And the Internet erupted with a joyous rainbow. Here’s a look at the ecommerce brands who tweeted their support of the LGBT community.

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.

Driving Value Through Technological Integrations  Jun 23, 2015 10:25 AM By Oren Levy

The payment process, which is usually easy, quick and painless for the shopper, is far more complicated for the retailer. Here are some things to think about when it comes to the payment process.

Understanding the Multi-Device Cart Abandoner  Jun 22, 2015 5:18 PM By Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.

The 7 Tenets of Personalization 3.0  Jun 22, 2015 1:20 PM By Andy Zimmerman

Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.

Using Vendor Scorecards to Rate Merchandise Suppliers  Jun 19, 2015 11:31 AM By Curt Barry

To objectively evaluate the financial and service impacts of your merchandise suppliers, here are 6 points to consider to develop a vendor scorecard system.






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