MULTICHANNEL MERCHANT » BLOG
BlogJun 27, 2016 11:39 AM By Mike Ward
With more and more consumers turning to ecommerce to shop, it only makes sense that retailers start thinking about going global with their business. Here are several options to think about when deciding to go global with your business.
BlogJun 27, 2016 10:50 AM By Prat Moghe
There are plenty of good reasons why many retailers haven’t moved data processing to the cloud yet. Many have decades of legacy systems built up, including data processes that may have taken years to architect. See what the challenges are for many retailers and what is holding them back.
BlogJun 27, 2016 10:32 AM By Michael Thorne
We’re still a long way from the superintelligence of the future. But AI is on the rise, and it’s already driving change in retail and consumer businesses. See what ways artificial intelligence will benefit retail and ecommerce.
BlogJun 27, 2016 10:10 AM By PJ Rohall
When battling ecommerce fraud, it is important to fight fire with fire. The most effective fraud solution can stand up to the most sophisticated criminal activity by addressing the full life cycle of fraud and casting a web of well-coordinated intelligence.
BlogJun 24, 2016 1:14 PM By Pau Sabria
User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.
BlogJun 24, 2016 11:26 AM By Maria Pergolino
The world, especially the marketing world, has become a little obsessed with data, and for good reason. While much of the possibilities are still in the realm of imagination, big data can be used to tell the customer story much more effectively than simple research and intuition.
BlogJun 24, 2016 11:11 AM By Carolyn Beal
As mobile and online shopping become increasing popular, all retailers are looking for ways to break down silos and provide a seamless digital experience. Retailers are having to move beyond the barriers to bridge in-store, online and the mobile experience.
BlogJun 24, 2016 10:51 AM By Brian Strauss
Whether it’s chat or our old buddy email, ecommerce in general is often shockingly tone deaf when it comes to different online sales scenarios that are becoming a critical part of a digital channels deployment strategy. Here are some important do’s and don’ts for a successful online strategy.
BlogJun 24, 2016 10:39 AM By Mike DeFabis
Since Amazon was founded in 1994, they have revolutionized the way people purchase products. Consumers have moved from having to go to traditional retail stores to now having the power to purchase anything and everything right from their mobile device. Not only can you purchase anything, but you can also have it delivered in several […]
BlogJun 23, 2016 11:04 PM By Tim Parry
Well, let’s just say it’s probably not possible that Jeff Gennette will sink Macy’s, Inc. like Ron Johnson did when he took over JCPenney. Gennette has been the president of the embattled department store for the past two years, and has served the company in some sort of executive capacity since 2006. Here’s what Gennette needs to think about if he’s going to get Macy’s, Inc’s not just to regain its leadership position, but keep its stores from the retail graveyard.
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