Non-mobile devices still outperform mobile
Shoppers on non-mobile devices continue to outperform their mobile counterparts, according to a snapshot of ShopPad clients. Desktop shoppers converted better (4% desktop, 2.1% mobile) and averaged more items per transaction (2.5 desktop, 2.1 mobile) over the Cyber Weekend. However, mobile shoppers have become more comfortable with making purchases. The average mobile order value has gone up 20% this year and the gap between desktop and mobile is beginning to narrow.
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