4 Tips to Meet Shoppers’ Expectations Via Mobile

Vice President of Product Management

Mobile shopping continues to be on the rise. So it comes as no surprise that brands and

retailers continue to invest more and more into this shopping channel. Recently, Shop.org

surveyed brands and retailers to better understand their plans for 2017, and found that nearly

40% plan to focus a majority of tech investments on mobile.

Here are four tips to ensure you’re ready to meet your shoppers’ expectations via mobile.

Ensure Your Site Provides a Great Mobile Experience

These days, your beautiful, functional website must also be mobile compatible. Up to 40% of

shoppers abandon a website that takes more than 3 seconds to load, so have your site primed

for mobile users. Don’t forget to test it from several mobile platforms to prevent customer

frustration.

And remember: it’s important to have a good mobile site AND a good mobile app. Shoppers like

options, and while they may want your store to have an app to make mobile purchasing much

smoother, 54% prefer to access reviews on a store’s mobile site versus a mobile app while

shopping in-store.

Pay Attention To Your Millennial and Centennial Shoppers

These younger shoppers are more likely to research and purchase products on their mobile

devices than their older counterparts. PowerReviews found that 37% of Centennials prefer to

browse and research products from a mobile phone. Technology is the norm for these young

shoppers, so the mobile shopping experience must be seamless.

Keep Those Ratings and Reviews on Your Site Coming!

This applies both for and from mobile shoppers. When it comes to shopping by mobile, 70% of

mobile shoppers say they are more likely to purchase a product if the website or mobile app has

product reviews.

Meanwhile, ensuring the review collection process is mobile optimized can help brands and

retailers collect more reviews from shoppers. evo, a leading online retailer of outdoor gear and

fashion apparel, increased the number of reviews written on mobile by 204% when they

switched to a mobile-friendly post purchase email.

Consider Offering Extras to Your Mobile Users

In the battle with Amazon over free perks (see our latest whitepaper), it’s become clear that

brands and retailers need to continue to offer more to their customers. This includes anything

special for your mobile users, as discounts are a top motivating factor.

Increased use of mobile in the shopping journey can be a real opportunity for brands and

retailers. Learn some other tips for making the most of mobile in your reviews and ratings.

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