Prank You Very Much: How Retailers Celebrated April Fool’s Day

Apr 01, 2014 7:11 AM  By

BuildDirect takes a bite out of home improvement industry with its launch of real chocolate flooring

Today, BuildDirect announced the addition of real chocolate plank flooring to its product lineup marking a first for North America’s home improvement industry. The company’s Chocolate Sensation Handscraped Classic Collection is hand poured and available on April 1 in dark, milk chocolate and white. Consumers can learn more and order free samples at

“We know consumers will be sweet on our new chocolate flooring,” says BuildDirect’s CEO Jeff Booth. “You can literally taste the quality.”

BuildDirect’s new chocolate floors are stylish, warm and come with an intricate, wood patterned surface. No other flooring on the market is as easy to install, with customers encouraged to break the planks with their fingers.

“Our advanced analytical and forecasting tools identified chocolate floors as a new product trend,” adds Booth. “And by leveraging technology as our platform, we’re building a simpler and friendlier home improvement industry. Chocolate flooring is just another way to show customers how much we care.”


  • Roger Tyson

    “When April Fool’s Turns Tragic”:

    Sure, it’s all fun and games…

    …until somebody REALLY gets hurt!

    [Note: The above is actually a 1 minute COMEDY video!]