Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made. Targeted toward women, Bow & Drape allows its customers to create custom t-shirts, sweatshirts and accessories with a “little extra sparkle.”
A friend of mine was boasting about the brand by wearing one of their products in her personal Instagram post. Of course, as I write about ecommerce and social media, this intrigued me.
I began following Bow & Drape on Instagram and Facebook. What I loved about this brand was how social media savvy they are. They use their social channels not only to sell their products to women, but have some lighthearted fun as well.
One of the other reasons this brand caught my attention was because it reminded me of a friend of mine who loves anything with sequins and sparkle, so of course I had to get this gift for her. I was surprised to learn when the product arrived that it included a tag telling me it was handcrafted in the U.S.A. and specially made for me. I loved this!
What I loved even more was that the company further proved their items were custom-made and not mass-produced by including the name of the person who created the item for me and when it was made. This made me even more excited to give it to my friend.
Back to the social media component: Bow & Drape also encourage customers to share their item on Instagram using the brand’s name as a hashtag.
So what my experience with Bow & Drape highlighted is the importance of finding creative ways to connect with your customers, whether it’s through social media, or a simple tag that tells the customer a little something about the product being delivered to them. In short, anything that makes the customer say, “Wow, I love this brand!”
Bow & Drape made me want to tell people about how they made me super excited to give this gift to my friend – and now I want one for myself!