Experience the Power of a Bookbook

Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash.

The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.

This video is a great throwback for all those catalog marketers looking to explain to their CEOs that the catalog is still a viable marketing tool. Hopefully the video will create some buzz this week at the directXchange by NEMOA 2014 Fall Conference.

Oh, IKEA does have a digital catalog. You can view it here.

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