Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2015

Worst, No. 2: BluDot and Bludot.com

Professionalism isn’t the issue here. Rather, the issue is persuasion. This is the beginning of the key copy-block:

The goal of Blu Dot is to bring good design to as many people as possible, which means creating products that are useful, affordable, and desirable. To make that happen, their design process is founded on collaboration. Not just among themselves, as they play show-and-tell with concepts, but a total collaboration between pencil and paper.

Come on. We’re salespeople, not archivists.

NEXT PAGE: Worst, No. 3…

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