Multichannel Merchant Launching Global Ecommerce Conference

Jan 15, 2014 12:51 PM  By

international-icons-300Multichannel Merchant will hold its first-annual Growing Global conference for ecommerce merchants July 15-16 in Long Beach, CA.

Growing Global will cover marketing and operations topics, specific country and regional information, strategy and tactical how-to topics. We are accepting speaker proposals, and you may email conference director Ellen Shannon (eshannon@accessintel.com) with a description of your proposed idea and your contact information.

Growing Global will cover such topics as:

  • Which countries offer the largest opportunities?
  • How to create the best strategy and objectives for you
  • How and where to get started and rollout
  • How to take your global sales to the next level
  • How to use Amazon, eBay, Rakuten and other marketplaces
  • How to use global partners, vendors and 3rd parties
  • Customer expectations and motivations in key countries
  • How to overcome the language, currency and culture differences
  • Does social media work in other countries?
  • How mobile marketing is used
  • Prospecting and marketing challenges
  • How to set a merchandising and pricing strategy
  • How to uncover your competition
  • About delivery and postal service options
  • How local area physical stores compete
  • Considerations for BTB ecommerce
  • How AmazonSupply factors into global BTB
  • Taxes, regulations and laws effecting ecommerce

Target attendees for Growing Global include ecommerce, marketing, operations and corporate management from ecommerce merchants.