The brand that can create a pipeline for both identity and ecommerce will carve out a nice slice of market share for itself, capturing revenue through payment gateways while simultaneously building consumer trust. Being able to track user identities and tie them directly to their purchase habits is an invaluable advantage for brands, allowing them to understand and convert consumers on an unprecedented level.
Some of the hottest ecommerce trends are born from consumer behavior and the preferential treatment toward omnichannel experiences that outshine traditional mediums and models for purchasing. One ecommerce trend, viewed as pesky by some retailers, yet continues to present opportunities for competitive differentiation, is free shipping.
According to industry statistics, in the first half of 2013 more than half of emails were opened on a mobile device and more than four out of ten mobile email users looked at emails at least four times per day. Of those email users, however, it’s been reported that only 2% will re-open an email on another device. So clearly your emails – especially those being sent to on-the-go shoppers this holiday season – better render and work well when opened on a smartphone, laptop or tablet.
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