While 2012 saw the continued rise of social media platforms, their influence on holiday shoppers paled in comparison to the time-tested paper catalog. According to the survey, print catalogs influenced twice as many consumers as both Pinterest and Twitter for both in-store and online purchases.
That’s good news for merchants who ship direct-to-customer, according to MCM Outlook 2012-13. According to the annual report, 56% of respondents said they felt the USPS is a viable alternative to UPS and FedEx.
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