The United States Postal Service has launched what it is calling “major changes” to its Priority Mail lineup, including free insurance, improved tracking, and day-specific delivery. The USPS said the changes would generate more than a half a billion dollars in revenue.
The words “free shipping” may make operations managers cringe, but it doesn’t mean it has to kill a merchant’s bottom line. Speaking Aug. 13 at eTail East in Philadelphia, Victor Castro, director of ecommerce for gifts seller Vermont Teddy Bear, said his company offers coupon codes for free shipping year round, but consumers hardly use them.
Ratings and reviews can do several things for merchants. With positive reviews and five-star ratings, a merchant can do a little peacocking, and show off their awesomeness in other channels. Here’s how Amazon turned funny reviews into comic gold.
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