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MULTICHANNEL MERCHANT » BLOG
BlogApr 20, 2015 9:50 AM By Lisa Cramer
Something’s amiss, but you can’t quite put your finger on it. Your in-store numbers aren’t hitting the mark and worse, they’ve become very unpredictable. It’s almost as if something else is determining what shoppers are buying. See why research is important for your business.
BlogApr 15, 2015 6:52 AM By Christian Feuer
As Williams Sonoma shows, a brand’s own online channel might challenge the growth opportunity for stores, maybe even the viability of many locations. Here’s why Williams Sonoma is a perfect example showing how great omnichannel execution can result in strong sales and profitability growth.
BlogApr 14, 2015 4:08 PM By Oren Levy
Considering the prediction of the Wearable Technology Report that the wearable electronics business will grow from $20 billion in 2015 to almost $70 billion by 2025, it appears that the future is now. But 86% of the participants in the PwC survey expressed a fear that wearables would make users vulnerable to security breaches.
BlogApr 14, 2015 8:57 AM By Melissa O'Malley
How can small business owners overcome language barriers, cultural differences and shipping challenges to increase sales in China – one of this year’s hottest international ecommerce markets? Here are seven key considerations when selling to China
BlogApr 14, 2015 8:47 AM By Nate Gilmore
Drop shipping is a buzzword thrown around loosely and often incorrectly. In this article, we shed light on common drop shipping challenges and possible drop ship solutions.
BlogApr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani
Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.
BlogApr 12, 2015 9:37 AM By Tim Parry
It’s funny how consumers react to the news of retail security breaches. See what
BlogApr 11, 2015 7:03 PM By Peter Zaballos
While it will take months for the return of normalcy after the West Coast port crisis, what about the next one? Partnering with a 3PL is one way to prepare.
BlogApr 08, 2015 10:17 AM By Donna Fulmer
Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.
BlogApr 07, 2015 5:39 PM By David Trice
Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.
by Tim Parry
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by Rob Gonzalez
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