5 Tips for Rethinking Your Brand Identity  Jul 06, 2015 3:10 PM By Neal Kaiser

Nothing cuts through market clutter like a strong brand identity that customers understand and respond well to. Here are 5 steps to help you get there.

3 Overlooked Must-Haves when Updating Your Cloud E-Commerce System  Jul 06, 2015 10:58 AM By David Fowler

As retailers hone their online business and it becomes a larger share of revenue, they are frequently turning to the cloud as a tool for creating a more scalable and secure ecommerce system. See what the three overlooked must-haves are for your ecommerce system.

Making Some Noise with your Email Campaign  Jul 02, 2015 10:29 AM By Patrick Tripp

There’s a whole school of thought out there that suggests bigger is always better, and by batching and blasting massive amounts of emails to anyone with an inbox, higher sales numbers would eventually be posted on the books.

Digital Browsing and Consumer Intent  Jul 02, 2015 10:09 AM By Allen Abbott

For most of us, 95% of our website traffic comes and goes without us knowing who the individual people were that passed through our digital store.

The Surprising Power of Limited Choice  Jul 02, 2015 9:49 AM By Kurt Heinemann

While your average shopper may think that they like the idea of having every imaginable product available through one shopping portal, in reality nothing makes them more miserable.

7 Steps to a Safer Distribution Center  Jul 01, 2015 10:25 AM By Curt Barry

Distribution center safety, a No. 1 concern, requires a focused effort. Here are 7 steps you can take to reduce the incidence of accidents and injuries.

#LoveWins: How Ecommerce Responded to Marriage Equality Decision  Jun 28, 2015 8:37 AM By Tim Parry

On Friday, June 25, 2015, The Supreme Court of the United States let the country know that #LoveWins. And the Internet erupted with a joyous rainbow. Here’s a look at the ecommerce brands who tweeted their support of the LGBT community.

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.

Driving Value Through Technological Integrations  Jun 23, 2015 10:25 AM By Oren Levy

The payment process, which is usually easy, quick and painless for the shopper, is far more complicated for the retailer. Here are some things to think about when it comes to the payment process.

Understanding the Multi-Device Cart Abandoner  Jun 22, 2015 5:18 PM By Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.

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