MULTICHANNEL MERCHANT » BLOG
Your customer should be able to take one look at the box on his front step and say, “Hooray, my order from (X Merchant) is here” without having to squint at the shipping label to determine the sender. Here’s why a branded box can make all the difference.
Michael Harvey’s opening session Oct. 9 at Fashion Digital NY was an eye-opener. Harvey, the COO of CorraTech, warned attendees that 3D printing will change everything we’re doing in the world of commerce.
Did you miss it? Then you didn’t get to hear what Kate Spade New York CEO Craig Leavitt had to say about the company’s Kate Spade Saturday launch, Rebecca Minkoff co-founder and CEO Uri Minkoff’s views on customer-centric marketing or Clarins vice president of digital and ecommerce Han Wen’s take on user generated content.
Kittens make everything better. Kitten memes make everything WAY better. So I created 6 cute kitten memes that will make you go follow us on Twitter. It’s not like you needed cute kitten memes to follow us, but they were fun to make. And here they are.
Much to the fear and chagrin of SEOs, online marketers, and webmasters everywhere, Google has confirmed that it has begun work to encrypt all searches, once again reminding us all that we can either adapt or die. Two years ago, Google began encrypting searches for signed-in users.
One of the first things I realized when I attended the fall NEMOA directXchange conference in Providence, RI., I was no longer the new girl anymore. The second thing I realized was how many faces I recognized from when I attended the spring NEMOA conference in Boston and from Multichannel Merchant’s Operations Summit this past […]
Today’s Storify features 2 less tweets than yesterday’s… But the tweets from Shop.org Summit is Chicago still rocked. And that’s why I dubbed it “#shoporg13 2: Electric Boogaloo.” [View the story "#shoporg13 2: Electric Boogaloo" on Storify]
I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.
Slow WiFi at McCormick Place’s Lakeside Center? Well done, Tweeting Shop.org 2013 attendees. It took me into the wee hours of the morning to filter through all the tweets sent during the first full day of the #shoporg13 Summit and find the top ones to include in Storify…
For two and a half days every year, marketing executives, ecommerce specialists, brand marketers, digital agencies and technology vendors all line up to attend, sponsor, speak, listen, learn and share at the Shop.org Summit. For my first Shop.org post, I’m recounting the two themes that brands really cannot afford to ignore in this hyper connected environment we live in.