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Blog ARCHIVE

Automating the Web of Shipping Options  Dec 29, 2014 3:57 PM By Ian Goldman

Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.

Step Up Your Returns Experience  Dec 26, 2014 3:05 PM By Tom Fougerousse

Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.

Proven Email Marketing Strategies to Recover Abandoned Carts  Dec 26, 2014 2:36 PM By Katey Ferenzi

According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction. So how then can merchants get customers to take a second look?

Amazon Signed Up More than 10 Million New Prime Members  Dec 26, 2014 11:11 AM By Tim Parry

Amazon’s 20th holiday season brought record growth to the company’s fast, free shipping program Amazon Prime – more than 10 million new members worldwide tried Prime for the first time.

5 Email Marketing Predictions for 2015  Dec 22, 2014 10:32 AM By Brennan Carlson

2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.

How Web Personalization Drives Repeat Customers and Brand Loyalty  Dec 22, 2014 10:10 AM By Andy Zimmerman

In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.

5 Questions to Ask Before You Launch a VoC Program  Dec 19, 2014 2:32 PM By Nico Lutkins

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.

3 Personalization Pillars That Will Make (or Break) Retailers  Dec 18, 2014 1:09 PM By Liat Fuchs

Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.

FreshAddress Sends a Holiday Video Greeting  Dec 17, 2014 5:10 PM By Tim Parry

I’m glad this was in my inbox today: FreshAddress made my holiday season a little happier! Did your company do a video Christmas card? Send me a link!

Tell Us Why You’re Joyful This Holiday Season  Dec 17, 2014 4:03 PM By Daniela Forte

Why are you joyful this holiday season? Say it loud in Facebook or Twitter and use the hashtag #OpsSummit. Multichannel Merchant will select 10 people and make a $100 donation in their name to their charity of choice. Check the video for full details.






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