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Blog ARCHIVE

Have You Considered Mobile Research In-Store?  Apr 20, 2015 9:50 AM By Lisa Cramer

Something’s amiss, but you can’t quite put your finger on it. Your in-store numbers aren’t hitting the mark and worse, they’ve become very unpredictable. It’s almost as if something else is determining what shoppers are buying. See why research is important for your business.

Is Williams Sonoma’s Business Model a Blueprint for the Future?  Apr 15, 2015 6:52 AM By Christian Feuer

As Williams Sonoma shows, a brand’s own online channel might challenge the growth opportunity for stores, maybe even the viability of many locations. Here’s why Williams Sonoma is a perfect example showing how great omnichannel execution can result in strong sales and profitability growth.

Wearable Technology: Retailer’s Dream or Security Risk?  Apr 14, 2015 4:08 PM By Oren Levy

Considering the prediction of the Wearable Technology Report that the wearable electronics business will grow from $20 billion in 2015 to almost $70 billion by 2025, it appears that the future is now. But 86% of the participants in the PwC survey expressed a fear that wearables would make users vulnerable to security breaches.

The 7 Wonders of Selling into China  Apr 14, 2015 8:57 AM By Melissa O'Malley

How can small business owners overcome language barriers, cultural differences and shipping challenges to increase sales in China – one of this year’s hottest international ecommerce markets? Here are seven key considerations when selling to China

7 Business Advantages of Drop Shipping  Apr 14, 2015 8:47 AM By Nate Gilmore

Drop shipping is a buzzword thrown around loosely and often incorrectly. In this article, we shed light on common drop shipping challenges and possible drop ship solutions.

Upselling Online Done Right Boosts Sales And Satisfaction  Apr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.

Consumers View Security Breaches as Online Concerns  Apr 12, 2015 9:37 AM By Tim Parry

It’s funny how consumers react to the news of retail security breaches. See what

The West Coast Port Dispute: Lessons Learned for the Next Supply Chain Disruption  Apr 11, 2015 7:03 PM By Peter Zaballos

While it will take months for the return of normalcy after the West Coast port crisis, what about the next one? Partnering with a 3PL is one way to prepare.

What Are You Waiting For? Hurry Up and Get That Second Purchase  Apr 08, 2015 10:17 AM By Donna Fulmer

Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.

Curing A Business of the Survey Addiction  Apr 07, 2015 5:39 PM By David Trice

Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.






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