MULTICHANNEL MERCHANT » BLOG
So many puns, so little time. But let’s just say Kmart’s latest viral video for its Joe Boxer brand is, well, a bell-ringer.
The Holiday 2013 shopping season has started early: Here are the 12 trends of Christmas shopping you need to watch.
It sounds like Amazon did its homework when it decided to offer Sunday delivery to its Amazon Prime members. And the U.S. Postal Service was smart enough to pounce on the opportunity to be its Sunday delivery provider.
Building 19 filed for Chapter 11 bankruptcy protection, and hired Gordon Brothers to liquidate the 10 remaining locations. The irony of New England off-price closeout retailer Building 19′s demise is that it started off in 1964 as a merchant that took advantage of other merchant’s misfortunes and failures.
By the time you read this blog post, you will probably already be sick of the Bitstrips phenomenon clogging up Facebook. And some people may be glad to know that my participation in Bitstrips probably means it has officially jumped the shark. You’re welcome, America.
A few weeks back, I did a blog post about 3D printing possibly changing the way we all do business… And now, it appears it’s on its way to Neiman Marcus.
Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.
It’s always something. Just when direct-to-customer merchants think they have a handle on their profit margins, something comes along to throw it into frenzy.
Obviously, the Overly Suave IT Guy meme may not be for every merchant or marketer… but if you sell consumer electronics, B2B networking systems, etc., the Overly Suave IT Guy meme could be a no-brainer.
Your customer should be able to take one look at the box on his front step and say, “Hooray, my order from (X Merchant) is here” without having to squint at the shipping label to determine the sender. Here’s why a branded box can make all the difference.