Blog ARCHIVE

Well Played, Kmart, Well Played…  Nov 18, 2013 6:26 PM By Tim Parry

So many puns, so little time. But let’s just say Kmart’s latest viral video for its Joe Boxer brand is, well, a bell-ringer.

The 12 Trends of the Christmas… Holiday Shopping 2013  Nov 14, 2013 5:26 PM By Tim Parry

The Holiday 2013 shopping season has started early: Here are the 12 trends of Christmas shopping you need to watch.

Amazon-USPS Sunday Delivery a Win for Consumers  Nov 12, 2013 10:25 AM By Tim Parry

It sounds like Amazon did its homework when it decided to offer Sunday delivery to its Amazon Prime members. And the U.S. Postal Service was smart enough to pounce on the opportunity to be its Sunday delivery provider.

Inventory Management, Lack of Ecommerce, Killed Building 19  Nov 10, 2013 10:57 AM By Tim Parry

Building 19 filed for Chapter 11 bankruptcy protection, and hired Gordon Brothers to liquidate the 10 remaining locations. The irony of New England off-price closeout retailer Building 19′s demise is that it started off in 1964 as a merchant that took advantage of other merchant’s misfortunes and failures.

I’m on Vacation This Week, and Here’s my Bitstrip to Prove It  Nov 03, 2013 7:55 AM By Tim Parry

By the time you read this blog post, you will probably already be sick of the Bitstrips phenomenon clogging up Facebook. And some people may be glad to know that my participation in Bitstrips probably means it has officially jumped the shark. You’re welcome, America.

WOW – 3D Printing Coming to Neiman Marcus  Oct 31, 2013 10:14 AM By Tim Parry

A few weeks back, I did a blog post about 3D printing possibly changing the way we all do business… And now, it appears it’s on its way to Neiman Marcus.

Boo: AdGooroo Unmasks Halloween Paid Search  Oct 30, 2013 10:41 AM By Tim Parry

Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.

Merchants Need to Keep Calm and Carry On  Oct 29, 2013 2:37 PM By Tim Parry

It’s always something. Just when direct-to-customer merchants think they have a handle on their profit margins, something comes along to throw it into frenzy.

Hey Girl… Ride the Overly Suave IT Guy Meme  Oct 26, 2013 9:25 AM By Tim Parry

Obviously, the Overly Suave IT Guy meme may not be for every merchant or marketer… but if you sell consumer electronics, B2B networking systems, etc., the Overly Suave IT Guy meme could be a no-brainer.

When a Package is Just a Cardboard Box  Oct 14, 2013 2:31 PM By Tim Parry

Your customer should be able to take one look at the box on his front step and say, “Hooray, my order from (X Merchant) is here” without having to squint at the shipping label to determine the sender. Here’s why a branded box can make all the difference.






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