Doesn’t Anyone Care About Fires Anymore?

| Daniela Forte

Having a fire alarm go off early in the morning isn’t new for me and after a relatively long day on Tuesday at eTail East 2014 in Philadelphia, waking up the next morning before my 6:30 alarm was not exactly what I had planned.

A Same-day Delivery Believer

| Ellen Shannon

I’ve been skeptical about the need and demand for same-day delivery services, mostly because of the price that I thought would be required for the service. All that changed, when I got this email from Amazon.

Why Geofencing Is a Bust, and How to Drive Real Value from it

| Steve Wellen

With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

Target Has a Registry for College Students? YES!

| Daniela Forte

If there was ever a moment I could say “I wish I was back in college” it is right now. I recently found out that Target has launched its first ever college registry program. How great is this? It’s not just for expecting mothers and brides anymore!