Building 19 filed for Chapter 11 bankruptcy protection, and hired Gordon Brothers to liquidate the 10 remaining locations. The irony of New England off-price closeout retailer Building 19’s demise is that it started off in 1964 as a merchant that took advantage of other merchant’s misfortunes and failures.
Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.
Did you miss it? Then you didn’t get to hear what Kate Spade New York CEO Craig Leavitt had to say about the company’s Kate Spade Saturday launch, Rebecca Minkoff co-founder and CEO Uri Minkoff’s views on customer-centric marketing or Clarins vice president of digital and ecommerce Han Wen’s take on user generated content.