Experience the Power of a Bookbook

| Tim Parry

Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.

Doesn’t Anyone Care About Fires Anymore?

| Daniela Forte

Having a fire alarm go off early in the morning isn’t new for me and after a relatively long day on Tuesday at eTail East 2014 in Philadelphia, waking up the next morning before my 6:30 alarm was not exactly what I had planned.

A Same-day Delivery Believer

| Ellen Shannon

I’ve been skeptical about the need and demand for same-day delivery services, mostly because of the price that I thought would be required for the service. All that changed, when I got this email from Amazon.

Why Geofencing Is a Bust, and How to Drive Real Value from it

| Steve Wellen

With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.