Boo: AdGooroo Unmasks Halloween Paid Search

| Tim Parry

Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.

Overly Suave IT Guy

Hey Girl… Ride the Overly Suave IT Guy Meme

| Tim Parry

Obviously, the Overly Suave IT Guy meme may not be for every merchant or marketer… but if you sell consumer electronics, B2B networking systems, etc., the Overly Suave IT Guy meme could be a no-brainer.

When a Package is Just a Cardboard Box

| Tim Parry

Your customer should be able to take one look at the box on his front step and say, “Hooray, my order from (X Merchant) is here” without having to squint at the shipping label to determine the sender. Here’s why a branded box can make all the difference.

100 Tweets from Fashion Digital NY

| Tim Parry

Did you miss it? Then you didn’t get to hear what Kate Spade New York CEO Craig Leavitt had to say about the company’s Kate Spade Saturday launch, Rebecca Minkoff co-founder and CEO Uri Minkoff’s views on customer-centric marketing or Clarins vice president of digital and ecommerce Han Wen’s take on user generated content.

The Dawning of the Google (not provided) Age

| Stephan Spencer

Much to the fear and chagrin of SEOs, online marketers, and webmasters everywhere, Google has confirmed that it has begun work to encrypt all searches, once again reminding us all that we can either adapt or die. Two years ago, Google began encrypting searches for signed-in users.