Why Geofencing Is a Bust, and How to Drive Real Value from it

| Steve Wellen

With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

Target Has a Registry for College Students? YES!

| Daniela Forte

If there was ever a moment I could say “I wish I was back in college” it is right now. I recently found out that Target has launched its first ever college registry program. How great is this? It’s not just for expecting mothers and brides anymore!

How Will Seattle’s $15 Minimum Wage Affect Your Business?

| Curt Barry

The Seattle City Council just voted to put low-wage workers on a path over the next several years to earning a $15-per-hour minimum wage. Curt Barry, president of multichannel operations and fulfillment consulting firm F. Curtis Barry & Co., explains what this means to direct-to-customer merchants.

Please Welcome Mike O’Brien to the Multichannel Merchant Team

| Tim Parry

Mike O’Brien has joined Multichannel Merchant as Senior Editor, and will head up our Operations and Fulfillment team. Please reach out to Mike with your O+F tips and article ideas, and let him know if you are interested in contributing O+F content to MultichannelMerchant.com.