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I went to the IRCE in the beautiful city of Chicago last week and was immediately in awe by the size of the exhibit hall, the sessions I attended and the wealth of information I was given by the people I met during my time at the conference. I have never been to a conference of this magnitude before and wasn’t sure what to expect. I can clearly say the show exceeded my expectations.
In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.
We are all groupies to specific products we purchase or fans of brands we love, so why not help others? Needle, a fan-based chat recruits fans of a particular brand or product who then help people make a purchase decision, according to their website. These experts are compensated simply because they love the product that much. […]
Former Vice President of United States Al Gore came to speak at the Internet Retailer Conference in Chicago this week where told attendees that the internet and ecommerce is the fastest growing industry of the world. He told attendees they ought to think globally, no matter what industry they are in.
Megan Brennan, Chief Operating Officer for the U.S. Postal Service came to speak at the American Cataloger Mailer Association’s National Catalog Forum in Washington D.C. on May 8. Her presentation provided an extensive amount of information about the future of standard flats and the FSS. I picked up some points during her hour-long presenation about the future […]
Evolving is inevitable especially in today’s digital age. Technology dominates a significant portion of our everyday lives from social media, the use of mobile devices and computers among other forms of technology. So it shouldn’t be a surprise that the U.S. Postal Service continues to evolve in the digital age as well.
Operations Summit 2013, the only conference exclusively about direct-to-customer operations and fulfillment, was held April 23-25 in Columbus, OH. Here are some of the top tips and testimonials from Multichannel Merchant’s show.
Oh, what a thankless job I had… Newspaper reporter. Worst. Job. Ever. At least that’s what I read, ironically, on a newspaper website yesterday after I settled in at Operations Summit in Columbus, OH. “Newspaper reporter” ranks dead last as the nation’s worst job according to the 2013 CareerCast.com Jobs Rated Report, which has ranked the […]
Followers of @MCMerchant (and the people we follow) react to and tweet about the tragic events that took place April 15, 2013 at the Boston Marathon. Our thoughts and prayers are with Boston and those who were affected.
I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago […]