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MULTICHANNEL MERCHANT » BLOG
BlogApr 14, 2015 8:57 AM By Melissa O'Malley
How can small business owners overcome language barriers, cultural differences and shipping challenges to increase sales in China – one of this year’s hottest international ecommerce markets? Here are seven key considerations when selling to China
BlogApr 14, 2015 8:47 AM By Nate Gilmore
Drop shipping is a buzzword thrown around loosely and often incorrectly. In this article, we shed light on common drop shipping challenges and possible drop ship solutions.
BlogApr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani
Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.
BlogApr 12, 2015 9:37 AM By Tim Parry
It’s funny how consumers react to the news of retail security breaches. See what
BlogApr 11, 2015 7:03 PM By Peter Zaballos
While it will take months for the return of normalcy after the West Coast port crisis, what about the next one? Partnering with a 3PL is one way to prepare.
BlogApr 08, 2015 10:17 AM By Donna Fulmer
Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.
BlogApr 07, 2015 5:39 PM By David Trice
Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.
BlogApr 07, 2015 5:11 PM By Eric Green
Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?
BlogApr 07, 2015 4:39 PM By Robert Glazer
The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.
BlogApr 06, 2015 1:24 PM By Bryan Bartlett
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.