Blog ARCHIVE

The Story Behind Yankee Candles’ Man Candles  Jun 10, 2013 12:52 PM By Tim Parry

In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.

Helping Others Purchase Through Chat  Jun 06, 2013 11:56 AM By Daniela Forte

We are all groupies to specific products we purchase or fans of brands we love, so why not help others?   Needle, a fan-based chat recruits fans of a particular brand or product who then help people make a purchase decision, according to their website.  These experts are compensated simply because they love the product that much. […]

Al Gore Speaks at IRCE  Jun 05, 2013 12:05 PM By Daniela Forte

Former Vice President of United States Al Gore came to speak at the Internet Retailer Conference in Chicago this week where told attendees that the internet and ecommerce is the fastest growing industry of the world. He told attendees they ought to think globally, no matter what industry they are in.

The Future of Flats and FSS  May 10, 2013 6:09 PM By Daniela Forte

Megan Brennan, Chief Operating Officer for the U.S. Postal Service came to speak at the American Cataloger Mailer Association’s National Catalog Forum in Washington D.C. on May 8. Her presentation provided an extensive amount of information about the future of standard flats and the FSS. I picked up some points during her hour-long presenation about the future […]

The IMb Evolution  May 09, 2013 3:00 AM By Daniela Forte

Evolving is inevitable especially in today’s digital age. Technology dominates a significant portion of our everyday lives from social media, the use of mobile devices and computers among other forms of technology. So it shouldn’t be a surprise that the U.S. Postal Service continues to evolve in the digital age as well.

Storified: Operations Summit 2013  Apr 26, 2013 9:13 PM By Tim Parry

Operations Summit 2013, the only conference exclusively about direct-to-customer operations and fulfillment, was held April 23-25 in Columbus, OH. Here are some of the top tips and testimonials from Multichannel Merchant’s show.

We’re Number 200!  Apr 24, 2013 10:23 AM By Tim Parry

Oh, what a thankless job I had… Newspaper reporter. Worst. Job. Ever. At least that’s what I read, ironically, on a newspaper website yesterday after I settled in at Operations Summit in Columbus, OH. “Newspaper reporter” ranks dead last as the nation’s worst job according to the 2013 CareerCast.com Jobs Rated Report, which has ranked the […]

Multichannel Merchant Community Reacts and Responds to Boston Tragedy  Apr 16, 2013 2:16 PM By Tim Parry

Followers of @MCMerchant (and the people we follow) react to and tweet about the tragic events that took place April 15, 2013 at the Boston Marathon. Our thoughts and prayers are with Boston and those who were affected.

I Showroomed  Apr 15, 2013 6:11 PM By Daniela Forte

I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago […]

Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart  Apr 13, 2013 4:37 PM By Tim Parry

It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.






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