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Blog ARCHIVE

5 Ways to Use Consumer Behavioral Insights  Mar 21, 2016 6:59 AM By Katie Hrdy

Most retailers would agree that consumers are the foundation of their overall strategy. If that’s the case, then understanding online behavior is critical for any ecommerce site. If you’re not currently using behavioral data or unsure if you’re using it to its full potential, use this list to get you started.

Sifting Through Payment Solution Overload  Mar 21, 2016 6:51 AM By Oren Levy

Aside from the uncertainty regarding the longevity of these payment solutions, there is also the question of regional preferences. A solution which may be appropriate for one area of the world might not work at another. Before making a decision, let’s take a look at some of the payment options available at the beginning of 2016.

Using Instagram for (Brand) Fun and Profit  Mar 17, 2016 5:08 PM By Daniela Forte

Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.

Unpredictable Logistics Issues in China are Holding Retailers Back  Mar 16, 2016 11:53 AM By Lisa Henthorn

In the global shipping and logistics business, the unforeseen is the norm, and as some brands are learning the hard way. That’s especially true in China, where total online retail spending is forecast to climb above $1 trillion by 2019. Despite these issues, China holds more than enough business opportunities to offset them.

Ask the Right Questions About Your Retail Freight Management Strategy  Mar 16, 2016 11:11 AM By Maria Haggerty

The thought process behind a retail freight management strategy has a direct impact on a brand’s customer experience. While customers may not see this firsthand, the intricacies involved in designing a box and its shipping procedures are many. For brands looking to improve their freight management practices and excite customers, here are two crucial questions to start with, and what you need to consider.

Sanctions Against Iran End, Increasing Your Brand’s Potential in the Middle East  Mar 16, 2016 10:49 AM By Don DePalma

On January 16, the Joint Comprehensive Plan of Action (JCPOA) negotiated between Iran and six world powers took effect. Besides decreasing political and nuclear tensions, the JCPOA has significant implications for any company selling products or services to governments, businesses, or consumers. Most importantly, it welcomes Iran back to the community of nations–and the global economy.

The Catalog is Far From Dead  Mar 15, 2016 12:50 PM By Tim Parry

Rumors of catalog’s demise had been greatly exaggerated. Yes, catalog circulation dropped at the end of the last decade, as did page counts, as did the number of catalog titles. But catalogs are still here, and they have taken on a new role as a marketing driver.

5 Solutions to Boost Ecommerce Revenue and Customer Engagement  Mar 15, 2016 10:07 AM By Maciej Zawadziński

Ever wonder if you were really getting the most out of your ecommerce site? Here are five solutions that will not only help you boost your ecommerce revenue but increase customer engagement.

Do International Payment Offerings Make You a Global Merchant?  Mar 09, 2016 9:44 AM By Tim Parry

Less than half (41.9%) of merchants who took the MCM Outlook 2016 survey said their ecommerce sites are set up for global business. And 37.8% of those who say their ecommerce sites are set up from global business say it’s because they have international payment offerings. In this video, Zooz’s Chester Ritchie talks about why merchants need to choose a payment platform that allows comfort for the cross-border shopper.

10 Ways A 3PL Can Help Multichannel Companies Operate Profitably  Mar 08, 2016 3:06 PM By Curt Barry

Third-party logistics companies or 3PL providers can help ecommerce and direct-to-customer merchants expand internal fulfillment operations without large outlays. In the past five years some large companies have entered the market with extremely competitive services and costs.To help in the decision process, here are 10 ways that 3PLs have helped companies do just that.






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