Nowadays, retail and DTC brands are using visual content such as product demo videos adnd how-to videos to make an entry into consumers’ hearts and minds. So, why should you use Instagram videos and how can they create buzz? Here are some compelling reasons, as well as some best practices for getting attention on Instagram.
Coming after a year of economic contraction and retail disruption, the 2020 peak holiday season threatened to be brutal on retailers. While some retailers had exceptional results, operational challenges limited opportunities. See what a recent study revealed about the impact of pre-peak investments on reducing capability gaps.
Omnichannel operations are the future of brick-and-mortar and DTC retail.
In 2021, will order demand continue at the same volume? How will it change? And how will it impact my labor demand? For many multichannel companies, this means moving toward fulfillment automation in order to decrease the amount of labor and its increasing costs. Here are 2 scenarios where automation was cost justified.
Is your ecommerce returns process preventing customers from returning items – and thus not returning to shop with you again? The answer might be yes. Returns provide the ability to drive repeat purchases, if done right. Make sure your returns processes support this, and don’t instead create non-returners.
Today’s leading retailers are using gift cards – their own unique merchant-issued branded currency – to engage customers, drive sales and positively impact the bottom line. It’s clear that gift cards will merit increased attention as retailers grapple with the pandemic and try to move beyond it in 2021. Here are 3 reasons why.
Mobile payment has never been more important, with an estimated 70% of all ecommerce sales to come from it by 2022. However, just implementing that option isn’t enough. It’s crucial to make the mobile payment experience as seamless as possible. Here are 5 of the most effective ways to improve the mobile payment experience.
The public often thinks of the United States as a monolingual country. However, it has a degree of multilingualism few other countries even come close to experiencing. In other words, there is a vast audience for multilingual commerce right here in the U.S., and not addressing foreign language speakers is a huge missed opportunity.
While it’s easy for disruption to feel like an overused buzzword, this is the time that retail marketers need to embrace it. As we near the one-year anniversary of the first COVID-19 lockdowns, here are 3 tips to help brand marketers innovate in the months ahead, based on lessons learned from the past year.
From chic fashion and perfumes to jewelry and fine art, product knockoffs are nothing new. Nor is trying to find and stop them—or at least minimize the impact on the original brand. However, the recent fascination with “dupe culture,” especially on social media, now poses an even greater risk to brands. Here’s how to protect yourself.
If 2020 was the year of ecommerce growth, 2021 will be the year of the ecommerce experience evolution. Customers will increasingly dictate how, when and where they want to shop, and retailers need to pivot fast to offer them more channels and more convenient choices. Based on that, here are 3 trends to watch in 2021.