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Blog ARCHIVE

Content and Commerce Teams: How to Succeed Together – Not Fail Alone  Oct 05, 2015 10:18 AM By Doug Heise

Ecommerce transactions can no longer exist in isolation from other stages in the complete customer journey. Online shoppers now expect to shift effortlessly between commerce, social, marketing, and customer support experiences.

Fighting Comp Sales for the Holidays  Oct 05, 2015 9:57 AM By Arthur ATschopp@Listrak.com

Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.

7 Things Ecommerce Sites Must Do to Maintain a Good Reputation  Oct 05, 2015 9:36 AM By Jeremy Gin

While good online reputation management is important for all businesses, it is particularly critical for ecommerce business owners: their online reputation is indistinguishable from their brand.

EMV and the 5 Things All Online Retailers Need to Know  Oct 01, 2015 2:48 PM By Liron Damri

With chip-and-pin card security being instituted in the U.S., experts predict ecommerce fraud will jump. Here are 5 things to help you deal with the issue.

What Drives Shopper Loyalty? (It Is More Than Lowest Price)  Sep 30, 2015 1:16 PM By Hayley Silver

To better understand brand loyalty, Bizrate Insights asked about 13,000 ecommerce shoppers “What is the primary reason you chose to buy from this retailer? Unsurprisingly, the top motivator was lowest price, but here’s what else shoppers said made them loyal to a brand.

4 Tips for Growing Your Retail Gifting Strategy  Sep 30, 2015 12:21 PM By Roy Erez

A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.

What Smart Branded Manufacturers are Doing to Prepare Right Now for Holiday 2015  Sep 30, 2015 11:50 AM By Alex Becker

To sustain the momentum of the successful 2014 holiday retail season, branded manufacturers are working hard to make 2015 even merrier with seamless cross-platform commerce, secure payments and innovative customer experiences.

Retailers React on Twitter to #FacebookDown  Sep 28, 2015 4:18 PM By Daniela Forte

For the second time in less than a week, Facebook went down. People immediately went to the next best social media platform – Twitter. Retailers contributed to the #FacebookDown Twitter fun with their own funny meme or found a way to market to customers.

5 Retail Holiday Search Marketing Strategies  Sep 28, 2015 11:10 AM By Udayan Bose

Is your business in need of a new search marketing strategy to take your holiday shopping sales to the next level? Here are five search marketing tips you can use for the holidays.

Wishing You A Very Happy Omnichannel Holiday  Sep 28, 2015 10:40 AM By Tim Parry

The omnichannel consumer is putting direct-to-consumer delivery on a collision course with the brick and mortar environment. And the retailers with real-time inventory visibility and order management systems in place will be prepared to serve these consumers this holiday season… Or will they?






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