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Blog ARCHIVE

The Power of Omni-Proofing Your Organization  Dec 08, 2014 12:07 PM By Monica Gout

The move toward omnichannel operations is influencing a major wave of change in the organization, see the wide variety of structures are in place as companies struggle to meet the challenge.

Organizing Data: Tagging Your Way to Digital Marketing Holiday Bliss  Dec 08, 2014 11:31 AM By Jeff Deisner

Making the most of the holiday window requires an ability to measure and refine seasonal offers, design creative and implement overall campaign strategy in real-time, here are some tips on how tagging can make it easier to organize, search and analyze the vast amounts of data generated during the critical holiday shopping season.

How Omnichannel Can Fail at the Brick and Mortar Level  Dec 08, 2014 10:04 AM By Tim Parry

If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level. Here’s the quick rundown: Walmart The outdoor trail shoe I wanted was in-stock in store, and I decided I’d […]

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call  Dec 04, 2014 4:44 PM By Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.

Determining Which DTC Operations System Platform is the Best Fit  Dec 04, 2014 3:25 PM By Curt Barry

There are many systems possibilities for direct to customer businesses. The choices include ecommerce platforms with order management (OMS) functionality; standalone OMS; “best of breed” integrations with OMS, customer care or CRM front ends and a warehouse management system (WMS) for fulfillment; or ERP systems. How do you determine which is the best fit for your direct business?

3 Tips to Protect Your Holiday Shopper’s Data  Dec 03, 2014 3:42 PM By Julie Lockner

Shoppers will be thinking about how they shop and pay given the tens of thousands of shoppers affected this past year by security breaches, here are three tips to protect your holiday shopper’s data.

Five Top Logistical Factors for Pop-up Store Success  Dec 03, 2014 12:16 PM By Adelina Peltea

Just as ecommerce once disrupted the time-honored tradition of brick and mortar retail, pop-up stores are seemingly the new, trendy must-haves for ecommerce retailers themselves.

From Amazon to Kate Spade, retailers globally have hopped on the pop-up store hype train.

How Wearable Technology is Impacting Retail  Dec 02, 2014 2:29 PM By Samuel Mueller

Wearable technology are gradually making their way through the mass market. See what retailers are doing to incorporate wearables into product lines.

How Consumer Life Stages Should Drive Marketing  Dec 02, 2014 1:39 PM By Paul Martecchini

Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.

When Cyber Monday Becomes Cyber Sunday  Nov 30, 2014 9:51 AM By Tim Parry

A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.






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