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MULTICHANNEL MERCHANT » BLOG
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website. I have to admit I was looking at furniture pieces I would want someday for my own home. I noticed they have created a clipboard feature that now allows users drag and drop product images. That is not all, […]
A few questions went through my mind when I heard Ron Johnson stepped down (as the press release reads) as CEO at J.C. Penney. One was the Ron Burgundy line, “Well, that escalated quickly!” And with former CEO Mike Ullman waiting in the wings to return to his job (on an interim basis), I also […]
Ron Johnson is out as CEO of the troubled general merchant, and has been replaced by the man he replaced at the end of 2011, Myron E. (Mike) Ullman III. Here’s what’s being said on Twitter, via Storify, about the move. [View the story "Ron Johnson Leaves JCP" on Storify] Ron Johnson Leaves JCP After […]
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]
Hiking gear for my cat? No kitten? Nope, April Fool’s!
My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.