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Blog ARCHIVE

We’re a Top 40 Omnichannel Retail Influencer to Follow  Mar 24, 2015 11:53 AM By Tim Parry

Software as a service solution provider Whisbi told us they are so inspired by our omnichannel content, that they have included us in its list of “Top 40 List of Omnichannel Retail Influencers to Follow.” And we’re proud to be on the list!

What Does the Apple Watch Mean for Retail Marketers?  Mar 22, 2015 12:54 PM By Mollie Spilman

A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.

The Big (Data) Tension between Marketing and Privacy  Mar 22, 2015 12:35 PM By Siddharth Taparia

Credit card companies can analyze consumer purchases to identify the use of stolen credit cards, but they are able to use the same insights to predict divorces. This article not only explores the tension between accuracy and privacy, but also offers marketers concrete ideas.

Retailers Need to Face Same-day Delivery Dilemma  Mar 22, 2015 11:44 AM By Tim Parry

You can order a pizza from Dominos.com and get it delivered in about an hour, but you can’t order a pizza stone online from a brick and mortar retailer and have it delivered in time to make dinner? Here’s why brick and mortar retailers need to seriously look at same-day delivery.

Predictive Technology Drives Evolution of Big Data  Mar 18, 2015 11:27 AM By Meyar Sheik

Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.

Should You Look to Cloud Computing for Your DTC Operations?  Mar 16, 2015 5:02 PM By Curt Barry

When selecting a new OMS, WMS or POS system for your DTC operations, which makes most sense: Cloud-based or on-premises installed?

Remembering Don Libey  Mar 16, 2015 11:22 AM By Mark Amtower

Author, speaker, CEO advisor, Sherlock Holmes buff and direct marketing industry icon Don Libey passed away on March 14. Among many other game-changing contributions, Don was the originator and codifier of the RFM principle of direct marketing, a key factor in the success of many merchants.

3 Slices of Pi Day Emails  Mar 15, 2015 10:26 AM By Tim Parry

My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.

Why Lowering Prices Could Be Your Best Sales Strategy  Mar 14, 2015 7:05 PM By Chris Thornham

Instead of constantly changing prices, you need to focus on cutting unnecessary costs that can drive your price up. Make sure there’s a strategy behind your pricing. Here are three tactics you can use.

Retailers Are Marching Toward the Big Data Analytics Cloud  Mar 14, 2015 6:43 PM By Prat Moghe

Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?






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