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Blog ARCHIVE

Brands Head to Social Media for #Equality  Jun 27, 2013 10:38 AM By Erin Lynch

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

One Step Ahead Appeases Facebook Backlash Over Acquisition  Jun 26, 2013 1:41 PM By Erin Lynch

Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.

Men’s Wearhouse Opens Up About Zimmer Termination  Jun 25, 2013 11:43 AM By Erin Lynch

After receiving backlash from customers over the firing of George Zimmer, the Board of Directors of Men’s Wearhouse issued a statement explaining why they fired him and gave an inside look into the internal struggle at the retailer.

Twitter Reacts to Zimmer’s Termination  Jun 20, 2013 1:49 PM By Erin Lynch

Customers and fans of Men’s Wearhouse took to Twitter this week to express their displeasure in the retailer’s decision to fire founder and Executive Chairman George Zimmer. Here are some of their tweets.

Why Ecommerce Platforms are Buying Order Management Firms  Jun 18, 2013 9:39 AM By Tim Parry

Rakuten and NetSuite were able beef up their order management and order fulfillment systems. For Webgistix and OrderMotion, partnerships with these ecommerce platform giants means more customers down the road.

My First IRCE Experience  Jun 11, 2013 5:21 PM By Daniela Forte

I went to the IRCE in the beautiful city of Chicago last week and was immediately in awe by the size of the exhibit hall, the sessions I attended and the wealth of information I was given by the people I met during my time at the conference. I have never been to a conference of this magnitude before and wasn’t sure what to expect. I can clearly say the show exceeded my expectations.

The Story Behind Yankee Candles’ Man Candles  Jun 10, 2013 12:52 PM By Tim Parry

In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.

Helping Others Purchase Through Chat  Jun 06, 2013 11:56 AM By Daniela Forte

We are all groupies to specific products we purchase or fans of brands we love, so why not help others?   Needle, a fan-based chat recruits fans of a particular brand or product who then help people make a purchase decision, according to their website.  These experts are compensated simply because they love the product that much. […]

Al Gore Speaks at IRCE  Jun 05, 2013 12:05 PM By Daniela Forte

Former Vice President of United States Al Gore came to speak at the Internet Retailer Conference in Chicago this week where told attendees that the internet and ecommerce is the fastest growing industry of the world. He told attendees they ought to think globally, no matter what industry they are in.

The Future of Flats and FSS  May 10, 2013 6:09 PM By Daniela Forte

Megan Brennan, Chief Operating Officer for the U.S. Postal Service came to speak at the American Cataloger Mailer Association’s National Catalog Forum in Washington D.C. on May 8. Her presentation provided an extensive amount of information about the future of standard flats and the FSS. I picked up some points during her hour-long presenation about the future […]






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