Subscribe


 

Blog ARCHIVE

4 Steps to Rekindle the Spark in 2016  Dec 30, 2015 2:23 PM By Jim Davidson

With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.

In the Midst of Mobile Madness, Cross-Channel Strategies Remain Crucial  Dec 30, 2015 2:09 PM By Mike Sands

To meet the expectations of cross-channel customers, retailers must pursue a people-based marketing strategy that will help them reach shoppers in the right place, at the right time, with the right message. This, of course, is no small task. Customer recognition and real-time engagement across channels are major challenges facing retailers today. So where does a retailer begin?

Evolving Retail Trends to Watch in 2016  Dec 28, 2015 5:30 PM By Dax Dasilva

2015 has come and (nearly) gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling the industry forward. Here are Dax Dasilva’s predictions for which retail trends will bubble to the top in 2016, and how winning retailers will react.

3 Steps to Successful Data Convergence  Dec 28, 2015 4:39 PM By Roberto Ugo

A data convergence system that analyzes both online and offline data is your best bet for building an omnichannel presence because it enables you to create an engaging, hassle-free customer experience. Let’s look more closely at how to use data convergence in an omnichannel strategy.

Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers  Dec 22, 2015 5:10 PM By Matt Parsons

Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.

5 Digital Marketing Trends and Predictions for 2016  Dec 22, 2015 4:46 PM By Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.

Tis the Season to Make Offboarding Plans for Seasonal Employees  Dec 22, 2015 12:30 PM By Amber Hyatt

Ultimately, seasonal employees can either be an advocate or detractor for the company. To ensure the former, companies must understand that offboarding means more than just the logistics of returning keys, badges and computers.

5 Last-Minute Holiday Marketing Tips for Online Marketers  Dec 21, 2015 2:26 PM By Chris Birkholm

With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.

Omnichannel Retailer, Watch Out For These Customer Experience Hurdles  Dec 16, 2015 3:16 PM By Karthik Marudur

If you’re an omnichannel retailer, here’s how you can eliminate hurdles during pre-purchase, purchase and post-purchase phases to delight your customers.

4 Reasons Why Store Operations Teams Can’t Ignore Customer Experience Data  Dec 16, 2015 11:17 AM By Susan Ganeshan

Today’s retail marketplace is more customer-centric than ever, with fierce competition to stand out among an abundance of options consumers have to do business with.






© 2016 Access Intelligence, LLC – All Rights Reserved.