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MULTICHANNEL MERCHANT » BLOG
BlogDec 26, 2014 3:05 PM By Tom Fougerousse
Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.
BlogDec 26, 2014 2:36 PM By Katey Ferenzi
According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction. So how then can merchants get customers to take a second look?
BlogDec 26, 2014 11:11 AM By Tim Parry
Amazon’s 20th holiday season brought record growth to the company’s fast, free shipping program Amazon Prime – more than 10 million new members worldwide tried Prime for the first time.
BlogDec 22, 2014 10:32 AM By Brennan Carlson
2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.
BlogDec 22, 2014 10:10 AM By Andy Zimmerman
In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.
BlogDec 19, 2014 2:32 PM By Nico Lutkins
Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.
BlogDec 18, 2014 1:09 PM By Liat Fuchs
Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.
BlogDec 17, 2014 5:10 PM By Tim Parry
I’m glad this was in my inbox today: FreshAddress made my holiday season a little happier! Did your company do a video Christmas card? Send me a link!
BlogDec 17, 2014 4:03 PM By Daniela Forte
Why are you joyful this holiday season? Say it loud in Facebook or Twitter and use the hashtag #OpsSummit. Multichannel Merchant will select 10 people and make a $100 donation in their name to their charity of choice. Check the video for full details.
BlogDec 17, 2014 10:53 AM By Fritz Brumder
Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season, see what innovative retailers are turning to get ahead of the game.
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