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Blog ARCHIVE

Consumer Concerns of Online Security Impact Smaller Businesses  Nov 17, 2014 10:09 AM By Matt Winn

With a majority of media attention has focused on mega-retailers like Target, small businesses are still looking to find ways to calm customer fears as they enter the biggest selling months of the year. See what small businesses are doing to keep their customers protected.

How to Use Paid Social Media to Increase Holiday Sales  Nov 16, 2014 8:27 PM By Ellen Jantsch

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.

3 Steps to Protect Your Business’ Online Back Door  Nov 16, 2014 7:39 PM By Scott Walters

Though it’s easy to forget about the back door, it’s imperative that ecommerce retailers protect the administrative sections of their web content platforms. Fortunately, there are three steps retailers can take now – in advance of Black Friday – to protect their administrative pages.

How to Connect With Nordic Customers  Nov 16, 2014 11:15 AM By Maureen Gleeson, Oban Digital

The Nordic countries – Sweden, Norway, Denmark, Iceland and Finland – are an attractive group of markets for international ecommerce businesses for a number of reasons. With more than 15 million consumers online in the Nordic region, we discuss the factors you should be aware of when entering the ecommerce market in the Nordics.

Walmart Changing Image With 5 Days of Black Friday  Nov 13, 2014 12:05 PM By Tim Parry

Will Walmart’s 5-day-long omnichannel shopping event be the end of Cyber Monday, Black Friday, and Thanksgiving Day store openings? Probably not, but Walmart is the first major retailer to tell the general shopping public that America’s biggest shopping period is not a fragmented 5 day event.

6 Critical Digital and Social Media Trends Driving Holiday Sales  Nov 12, 2014 1:15 PM By Anees Merchant

Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.

Top 5 Holiday Shopping Trend Predictions  Nov 12, 2014 11:12 AM By Adam Forrest

It’s the time of the year when retailers start running the holiday programs that has been in the works for months. Here are the top five trend predictions for the holiday shopping season.

Small Businesses Face Big Challenges this Holiday Season  Nov 11, 2014 9:55 AM By Matt Winn

With more and more holiday purchases shifting from in-store to online, smaller retailers are looking forward to making the most of this highly profitable selling period, undergoing preparations to handle the rush. See what they are doing to prepare.

Cyber Monday: Ready, Set, Go!  Nov 11, 2014 9:28 AM By Therese DeMatteo

Cyber Monday is the most important day on the horizon since it is projected to be bigger and better than ever before. See how you can get ready for one of the biggest shopping days of the year.

Optimized Ecommerce Platforms = Happy Online Shoppers  Nov 10, 2014 2:39 PM By Toby Owen

The bar for online ecommerce sites continues to rise, a result of growing demand amongst consumers for better, faster, more intuitive websites. See what this means for ecommerce retailers.






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