Why Smart Retailers Aren’t Waiting To Hit ‘SEND’ On Holiday Promotions  Nov 18, 2015 10:30 AM By Stephanie Capretto

What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.

How an Online Strategy Can Help Your Brick-and-Mortar Store This Holiday Season  Nov 17, 2015 4:58 PM By Adrian Pike

While consumers may wince at earlier-than-ever Christmas displays in department stores–or rejoice the highly anticipated holiday-themed drinks– the holiday season sneaks up earlier every year.

A Pop-Up Holiday: The Resurgence and Relevance of Brick and Mortar  Nov 17, 2015 2:57 PM By Carl Prindle

The blue and yellow Blockbuster logo once was as familiar a site as the green and white of the Starbucks emblem today seen across the country. Its disappearance is both a reflection of progress and a reminder of the impact the Internet has had on brick and mortar retailers.

5 Ecommerce Trends That Will Be Game Changers in 2016  Nov 17, 2015 2:28 PM By Tara Sporrer

Ecommerce sales continue to grow, generating over $300 billion in the U.S. alone this year. Yet ecommerce still remains a small percent of overall retail sales at approx. 10%. So what can multichannel and ecommerce retailers do to increase their online sales?

Savvy Western Brands Win Big on Singles Day  Nov 16, 2015 1:04 PM By Chuck Whiteman

Singles Day 2015 recently came and went, and more than a few Western retailers are surely envious at how Chinese companies fared during the November 11 sales event. The shopping holiday isn’t just for Chinese companies anymore. Savvy Western brands are getting wise, and getting a piece of the action.

5 Tips for Ecommerce Success this Holiday Season  Nov 16, 2015 12:23 PM By Karen Miranda

The big holidays are just around the corner for us. It’s that time of year that those who work in online retail and ecommerce management both love and hate in equal measure, but when you get it right, it’s hands-down the most rewarding and lucrative time of the year.

Blurring the Lines Between Retail and Ecommerce  Nov 16, 2015 11:09 AM By Eric Lamphier

The challenge of blurring the lines between retail and ecommerce is magnified during the holidays. Here’s why breaking down the old silos and fully leveraging the material real estate, physical plant, people, and inventory in all distribution centers, stores, and hubs, is critical to improve fulfillment across the network as a whole.

How Marketers Are Abusing Emails  Nov 16, 2015 10:31 AM By Kurt Heinemann

Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.

You Decked the Halls, But the Shoppers Aren’t Coming  Nov 12, 2015 4:26 PM By Jim Davidson

The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?

Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season  Nov 12, 2015 12:02 PM By Cynthia Price

If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.

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