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Blog ARCHIVE

3 Myths About Interactive Video and Mobile  May 02, 2016 3:17 PM By Caleb Hanson

As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.

5 Payment Fraud Challenges Merchants Must Address Now  May 02, 2016 3:15 PM By Chris Uriarte

While the changing environment for merchants, including mobile commerce and card not present (CNP) transactions, presents a number of payment fraud challenges, there are 5 that should take priority. Find out which ones you need to address now.

3 Strategies for Reaching the Connected Consumer from the Cloud  May 02, 2016 2:47 PM By Keith McCall

There is a real need for retailers to find shipping solutions that can help evolve them and manage costs as they deploy new stores and warehouses. Here are three strategies that retailers can take to better manage their complexities.

The Kardashian Guide to UGC Marketing  May 02, 2016 2:30 PM By Jeffrey Soriano

When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.

Finding Your Customers Across Multiple Devices  May 02, 2016 12:10 PM By James Van Arsdale III

Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.

6 Best Practices for Ecommerce Site Search  May 02, 2016 11:56 AM By James Van Arsdale III

If you’re building your brand successfully, site traffic should be rising. It’s been estimated that up to 30% of ecommerce site visitors utilize site search. Here’s how to ensure your customers can search for and find exactly what they want.

8 Ecommerce Insights Google Analytics Won’t Provide  May 02, 2016 11:40 AM By Cheryl Amaya

Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.

Swipe Right or Left for Ecommerce “Tinderization”?  May 02, 2016 11:25 AM By James Van Arsdale III

Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match. See how this may work for your ecommerce website.

What the New Instagram Algorithm Means for Your Brand  May 02, 2016 10:55 AM By Cheryl Amaya

Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.

The Top 5 Considerations in Finding an Omnichannel Fulfillment Partner  Apr 28, 2016 5:27 PM By Robert Hartley

As the volume of online sales continues to rise, companies are struggling to manage the difference in B2B and D2C operations. If you’re searching for an omnichannel fulfillment partner, here are the top 5 things to consider in finding the right one.






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