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Blog ARCHIVE

Five Top Logistical Factors for Pop-up Store Success  Dec 03, 2014 12:16 PM By Adelina Peltea

Just as ecommerce once disrupted the time-honored tradition of brick and mortar retail, pop-up stores are seemingly the new, trendy must-haves for ecommerce retailers themselves.

From Amazon to Kate Spade, retailers globally have hopped on the pop-up store hype train.

How Wearable Technology is Impacting Retail  Dec 02, 2014 2:29 PM By Samuel Mueller

Wearable technology are gradually making their way through the mass market. See what retailers are doing to incorporate wearables into product lines.

How Consumer Life Stages Should Drive Marketing  Dec 02, 2014 1:39 PM By Paul Martecchini

Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.

When Cyber Monday Becomes Cyber Sunday  Nov 30, 2014 9:51 AM By Tim Parry

A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.

What New Omnichannel Trends Really Mean for Customers  Nov 30, 2014 7:45 AM By Jeannie Walters

We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar. Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience.

Building and Leveraging a 360-degree View of Your Customer  Nov 30, 2014 7:22 AM By JB Brokaw

In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?

Sears In-Vehicle Pickup was Great… But…  Nov 29, 2014 3:46 PM By Tim Parry

Up until the I got home and saw the security tag still attached to the vest, this had been a tremendous experience. As a matter of fact, when I was prompted to give immediate feedback, I highly praised the In-Vehicle Pickup service.

Retailers Must Deliver a Seamless Shopping Experience  Nov 28, 2014 4:46 PM By Jim Davidson

Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.

New Priority Mail Rates Aren’t Good News for Everyone  Nov 28, 2014 3:11 PM By Doug Sternberg

In September, the United States Postal Service introduced new, lower rates on Priority Mail service for online retailers. On the surface, the change sounds like good news for ecommerce providers’ holiday shipping programs. But here’s what the USPS’s new rates really mean for online retailers.

And We Start Our Cyber Weekend 2014 Coverage With…  Nov 28, 2014 8:10 AM By Tim Parry

Cyber Weekend 2014 is here… and Walmart throws out all the cliches and comparisons in the book. Now if Walmart’s early Black Friday results only included how much Fluff was sold…






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