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Blog ARCHIVE

Why Geofencing Is a Bust, and How to Drive Real Value from it  Aug 05, 2014 10:27 AM By Steve Wellen

With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.

Fear the Phone: Amazon Fire Phone Will Drive Amazon’s Mcommerce  Aug 03, 2014 3:49 PM By Tim Parry

Could Amazon’s Firefly be an experiment? In other words, is Amazon using the Fire Phone to learn more about how to turn the entire world into an Amazon store? UserTesting set out to answer that question. Here’s what they discovered, and what it means for merchants.

Schedules That Work Act is the Next Assault on Profitability  Jul 29, 2014 8:59 PM By Curt Barry

Here is the latest assault on our industry’s profitability. The Schedules That Work Act will kill company profitability and ultimately sacrifice jobs.

Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List  Jul 17, 2014 10:53 AM By Tim Parry

Should Aeropostale, Lululemon and Shutterfly worry about about making 24/7 Wall St.’s 10 Brands That Will Disappear in 2015 list? A look at past lists shows some pretty mixed results.

That Moment You Realize Amazon Isn’t Kidding About Drones for Deliveries  Jul 15, 2014 8:12 AM By Tim Parry

In a letter to the Federal Aviation Commission, Amazon petitioned for drone test flights in the United States. Here’s why Amazon says it is a necessary step towards realizing the consumer benefits of Amazon Prime Air.

Target Has a Registry for College Students? YES!  Jun 11, 2014 9:45 AM By Daniela Forte

If there was ever a moment I could say “I wish I was back in college” it is right now. I recently found out that Target has launched its first ever college registry program. How great is this? It’s not just for expecting mothers and brides anymore!

How Will Seattle’s $15 Minimum Wage Affect Your Business?  Jun 04, 2014 11:53 AM By Curt Barry

The Seattle City Council just voted to put low-wage workers on a path over the next several years to earning a $15-per-hour minimum wage. Curt Barry, president of multichannel operations and fulfillment consulting firm F. Curtis Barry & Co., explains what this means to direct-to-customer merchants.

Herschell Gordon Lewis: 2014 Represents the Height of Immediacy  May 28, 2014 7:46 AM By Herschell Gordon Lewis

What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.

One-to-One Takes On a Whole New Meaning  May 27, 2014 2:01 PM By Ellen Shannon

For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.

Please Welcome Mike O’Brien to the Multichannel Merchant Team  May 27, 2014 11:34 AM By Tim Parry

Mike O’Brien has joined Multichannel Merchant as Senior Editor, and will head up our Operations and Fulfillment team. Please reach out to Mike with your O+F tips and article ideas, and let him know if you are interested in contributing O+F content to MultichannelMerchant.com.






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