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With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.
Could Amazon’s Firefly be an experiment? In other words, is Amazon using the Fire Phone to learn more about how to turn the entire world into an Amazon store? UserTesting set out to answer that question. Here’s what they discovered, and what it means for merchants.
Here is the latest assault on our industry’s profitability. The Schedules That Work Act will kill company profitability and ultimately sacrifice jobs.
Should Aeropostale, Lululemon and Shutterfly worry about about making 24/7 Wall St.’s 10 Brands That Will Disappear in 2015 list? A look at past lists shows some pretty mixed results.
In a letter to the Federal Aviation Commission, Amazon petitioned for drone test flights in the United States. Here’s why Amazon says it is a necessary step towards realizing the consumer benefits of Amazon Prime Air.
If there was ever a moment I could say “I wish I was back in college” it is right now. I recently found out that Target has launched its first ever college registry program. How great is this? It’s not just for expecting mothers and brides anymore!
The Seattle City Council just voted to put low-wage workers on a path over the next several years to earning a $15-per-hour minimum wage. Curt Barry, president of multichannel operations and fulfillment consulting firm F. Curtis Barry & Co., explains what this means to direct-to-customer merchants.
What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
Mike O’Brien has joined Multichannel Merchant as Senior Editor, and will head up our Operations and Fulfillment team. Please reach out to Mike with your O+F tips and article ideas, and let him know if you are interested in contributing O+F content to MultichannelMerchant.com.
by George Chang
Posted 4 days ago
Posted 4 days ago