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Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash  Jan 08, 2015 4:35 PM By Daniela Forte

Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.

Merry Valentine’s Day! Holiday Strategies to Drive Valentines Sales  Jan 06, 2015 10:23 AM By Jim Davidson

Are you getting ready to help shoppers shop for Valentine’s Day? Shoppers have shifted already from gifts for under the tree to finding the perfect romantic gift for that special someone.

U.S. Currency Boom Impacts Global Ecommerce  Jan 05, 2015 1:54 PM By Michael DeSimone

Beyond the holiday shopping headlines, there’s another economic story that retailers are following: the increasing strength of the U.S. dollar.

Who Won the Sugar Bowl? Allstate’s Mayhem Sale  Jan 02, 2015 8:48 AM By Tim Parry

We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.

In 2015, Technology Catches Up with Cross-channel Marketing  Dec 31, 2014 11:48 AM By Michael Osborne

2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.

5 SEO Strategies All Merchants Need to Implement Now  Dec 31, 2014 10:43 AM By Michael Nguyen

Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.

How Convenient is Buy Online, Pickup In Store?  Dec 30, 2014 3:08 PM By Tim Parry

Buy online, pickup in store is supposed to be a major differentiator for omnichannel retailers. But is it really that convenient? Here’s what StellaService found out.

4 Ecommerce Trends to Discard in 2015  Dec 29, 2014 4:33 PM By Himanshu Sareen

To celebrate the 2015, Icreon has published its annual Anti-Trends ecommerce Report, which focuses on big ideas it doesn’t expect to see happen this coming year. So without further ado…

Automating the Web of Shipping Options  Dec 29, 2014 3:57 PM By Ian Goldman

Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.

Step Up Your Returns Experience  Dec 26, 2014 3:05 PM By Tom Fougerousse

Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.






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