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Blog ARCHIVE

Retailers Seeking New Distribution Efficiencies  Apr 23, 2015 4:53 PM By Lisa Henthorn

The potential for retail brands to reduce net landed cost of goods by optimizing shipping costs relates directly to the nature of the products they ship to retailers.

Mobile and Social as Key Ecommerce Drivers?  Apr 23, 2015 4:13 PM By Lucinda Duncalfe

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift in consumers’ needs. See what the trends are this year.

Keeping Holiday Promotions Alive During the Summer  Apr 22, 2015 4:02 PM By Murtaza “Zeke” Hamdani

Many retailers regard the summer months as a slow time of year for promotions, but this does not have to be the case. Mother’s Day, Father’s Day, and the Back To School season all provide opportunities to attract customers with special offers that appeal to convenience factors and/or price sensitivities.

The Next Phase of Social Media Marketing: Consumer Loyalty  Apr 22, 2015 1:11 PM By Jessica Williams

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. See why social media marketing is important for your business.

Best Practices in Direct Response Video Ads: Hidden in Plain Sight  Apr 22, 2015 12:00 PM By Patrick Hopf

A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.

The Growing Urgency Behind Manufacturers’ Global Online Expansion Plans  Apr 22, 2015 11:43 AM By Eric Christensen

Manufacturers have an increasing appetite for international expansion through their ecommerce channels, and their expectations for speed-to-market and profitability are more aggressive than ever before.

An Order Management System Installation: How Bad Could It Be?  Apr 21, 2015 2:01 PM By Curt Barry

How bad could it be installing an order management system? Matt Jordan, CEO of Premier Performance, Inc., shares his experiences with installing an order management system at Operations Summit 2015.

Target Website Overwhelmed by Lilly Pulitzer Launch  Apr 20, 2015 1:48 PM By Daniela Forte

It’s hard to believe (or maybe not) that a brand launching in Target could cause such a commotion. See what happened when Lilly Pulitzer launched for Target.

Connecting Ecommerce Touch Points Helps Improve the Customer Journey  Apr 20, 2015 12:21 PM By Oliver Jaeger

How important is it for retailers to leverage advanced ecommerce technologies? See what retailers need to do to leverage ecommerce technologies.

Omnichannel Operations, Rising Costs, Customer Experience, Innovation and More  Apr 20, 2015 11:01 AM By Ellen Shannon

Over 700 direct-to-customer and omnichannel operations, distribution executives and managers, and industry vendors, came together at the annual Operations Summit in Louisville, KY.






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