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MULTICHANNEL MERCHANT » BLOG
BlogApr 01, 2015 2:08 PM By Daniela Forte
Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.
BlogMar 31, 2015 10:59 AM By Daniela Forte
Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.
BlogMar 30, 2015 3:34 PM By Daniela Forte
As mobile devices have taken over the way people live their lives, from social media check-ins to weather to shopping, it’s a no brainer that brands need to get on board.
BlogMar 30, 2015 9:26 AM By Jim Davidson
Consumers expect seamless multi-device, cross-channel interaction with their favorite brands. They no longer need to be “savvy shoppers” to find a better deal. Here are ways consumers will drive change in 2016.
BlogMar 26, 2015 1:09 PM By Tim Parry
If you’re a retailer or a B2B merchant, and you’re selling across borders, then we want you to share your knowledge at Growing Global 2015. Here’s how you can become a part of our speaker faculty.
BlogMar 26, 2015 12:51 PM By Paul Mandeville
Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.
BlogMar 26, 2015 10:52 AM By Curt Barry
Openly sharing KPIs and results with employees will improve productivity and boost performance across your direct-to-consumer operations.
BlogMar 24, 2015 11:53 AM By Tim Parry
Software as a service solution provider Whisbi told us they are so inspired by our omnichannel content, that they have included us in its list of “Top 40 List of Omnichannel Retail Influencers to Follow.” And we’re proud to be on the list!
BlogMar 22, 2015 12:54 PM By Mollie Spilman
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.
BlogMar 22, 2015 12:35 PM By Siddharth Taparia
Credit card companies can analyze consumer purchases to identify the use of stolen credit cards, but they are able to use the same insights to predict divorces. This article not only explores the tension between accuracy and privacy, but also offers marketers concrete ideas.
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