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MULTICHANNEL MERCHANT » BLOG
BlogAug 10, 2015 11:54 AM By Luke Frandrup
If you manage a website for any reputable product manufacturer, chances are you’ve thought about what to do when your site visitors want to buy. Do you sell your product direct?
BlogAug 05, 2015 8:01 AM By Tim Parry
Retailers throw out the term omnichannel like every merchant is offering their customers the ability to buy online and pick up in store. But truth be told,that’s a big part of the reason you’re seeing a slowdown of omnichannel roll-outs. Here’s why omnichannel tends to fail at the store level.
BlogAug 03, 2015 3:58 PM By Curt Barry
Your OMS or ERP system may be right for your call center, merchandisers and web integration. But are the requirements the same as they were 10-15 years ago?
BlogAug 03, 2015 10:45 AM By Deepa Sureka
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.
BlogAug 03, 2015 10:34 AM By James Smith
There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. See what three ways bricks-and-mortar retailers can win at webrooming.
BlogAug 03, 2015 10:12 AM By Gary Lee
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
BlogAug 02, 2015 9:24 AM By Tim Parry
And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.
BlogAug 01, 2015 11:07 AM By Drit Suljoti
Realizing that no smartphone user wants to have to endlessly zoom in and out while viewing a webpage, Google instituted what many call Mobilegeddon – a mandate requiring sites to feature mobile-friendly design. Here’s a look at an experiment conducted by Catchpoint Systems to determine to what extent – if any – mobile site performance is a factor in determining mobile-friendliness, and hence Mobilegeddon.
BlogJul 31, 2015 3:10 PM By Rob Gonzalez
Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.
BlogJul 30, 2015 3:02 PM By Tim Parry
It seems like if you want to build your cross-border ecommerce strategy into China, it comes down to 5 M-words or phrases. In no particular order, they are…
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by Andy Henshaw
Posted 5 days ago