MULTICHANNEL MERCHANT » BLOG
BlogApr 21, 2016 12:19 PM By Angie Stocklin
An acronym for “Net Promoter Score,” NPS gives us a direct window into the happiness and loyalty of our customers. But fool you not, this metric is trickier than it seems. Let’s first start by talking about what NPS is and how we calculate it.
BlogApr 21, 2016 10:56 AM By Susan Wall
Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.
BlogApr 20, 2016 5:22 PM By Randy Nasson
When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.
BlogApr 20, 2016 2:33 PM By Theresa O'Neil
Before making a purchase decision, shoppers often turn to online reviews to hear the opinions of others who have already purchased the product in question.
BlogApr 20, 2016 12:00 PM By Scott McLaren
You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.
BlogApr 20, 2016 11:52 AM By David Harouche
One of the most talked about trends in retail for some time has been “The Omichannel Experience” and how retailers can best give shoppers a consistent brand message across all touch-points.
BlogApr 20, 2016 10:22 AM By Hal Charnley
Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.
BlogApr 20, 2016 10:02 AM By Rama Ramakrishnan
Personalization is the new retail imperative for forward-thinking brands as consumers increasingly seek out superior customer experiences.
BlogApr 19, 2016 4:39 PM By Uwe Bald
Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel.
BlogApr 19, 2016 4:32 PM By Jeff Booth
While the jury is still out as to when virtual reality will become truly mainstream, the “yes” side of that debate has gotten a leg up in recent months. So is it time to embrace virtual reality – and augmented reality – in your own company?
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