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Blog ARCHIVE

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.

Driving Value Through Technological Integrations  Jun 23, 2015 10:25 AM By Oren Levy

The payment process, which is usually easy, quick and painless for the shopper, is far more complicated for the retailer. Here are some things to think about when it comes to the payment process.

Understanding the Multi-Device Cart Abandoner  Jun 22, 2015 5:18 PM By Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.

The 7 Tenets of Personalization 3.0  Jun 22, 2015 1:20 PM By Andy Zimmerman

Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.

Using Vendor Scorecards to Rate Merchandise Suppliers  Jun 19, 2015 11:31 AM By Curt Barry

To objectively evaluate the financial and service impacts of your merchandise suppliers, here are 6 points to consider to develop a vendor scorecard system.

Why You Gotta Be So J. Cruel, J. Crew?  Jun 19, 2015 10:43 AM By Daniela Forte

The New York Post reported that Alejandro Rhett, vice president of men’s merchandising for J.Crew, personally delivered the bad news to several workers who were among the 175 layoffs, then partied to celebrate the layoffs with other colleagues.

Want to Offer Same-Day Delivery? Here’s What You Need to Think About  Jun 17, 2015 3:33 PM By John Haber

Players from Amazon to Postmates, Instacart and Uber, even the USPS are chasing a piece of the same-day delivery action. For retailers thinking about it, here are a few questions to consider.

4 Tips for Maintaining Your Sanity in the Global Payments Game  Jun 17, 2015 9:33 AM By Lori Mitchell-Keller

Luckily for retailers that have made global accessibility a priority, there are four ways to create a foundation for global business that can help managers make sense of it all, reduce the insanity and create a global brand that customers will make one of their favorite “destinations.”

Thanks for the Retargeting, Sears!  Jun 16, 2015 12:26 PM By Mike O'Brien

Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.

You Need to Change The Way You Think About Personalization  Jun 16, 2015 11:37 AM By Josie Stein

Personalization is not just about beating the competition and making that ever elusive connection with your audience. See why you need to change the way you think about personalization.






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