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Blog ARCHIVE

RadioShack Case Points Out Need for a Consumer Data “Nature Conservancy”  May 20, 2015 2:40 PM By Suni Munshani

The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.

The High Cost of Back Orders  May 20, 2015 8:02 AM By Curt Barry

While you may decide not to take back orders because of cost and hassle, consider what goes into those costs and how many sales you’re leaving on the table.

TOMS Launches #WITHOUTSHOES Campaign  May 19, 2015 2:12 PM By Daniela Forte

This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.

What Consumer Preference Really Means For Today’s Retail Marketer  May 13, 2015 1:53 PM By Chevan Nanayakkara

Today’s retail marketers have the opportunity to use data and technology to leverage all available digital formats (from beacons to social to mobile to video), focus messages and promotions in on the right potential customers, and measure results beyond delivery-focused metrics.

How to Map Your Customers’ Path to Purchase  May 12, 2015 3:08 PM By Lisa Cramer

Mapping out your customer’s path to purchase is important, but why? Here is an inside look into why and how you map your customer’s path to purchase.

7 Ways Retailers Can Boost Mobile Engagement  May 12, 2015 10:59 AM By Stephanie Capretto

There are several ways marketers can boost mobile engagement, see what these are and how they can benefit your brand.

5 Ways E-Retailers Can Leverage Data to Increase ROI  May 11, 2015 2:02 PM By Bruno Leveque

It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.

How 5 Companies Fight Showrooming Through Omnichannel  May 11, 2015 1:33 PM By Roberto Ugo

It’s no secret that online retailers have hurt the bottom lines of many brick-and-mortar stores, but the practice of showrooming just might be the final blow. See how several retail companies are fighting the showroom battle.

Why Your Brand Should Be on Pinterest  May 11, 2015 1:16 PM By Robert Glazer

By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.

Script Vendor Demos to Improve Your OMS Selection Process  May 08, 2015 12:08 PM By Curt Barry

For a winning OMS selection process, script the demo of what you want the vendor to demonstrate with your data in order to validate RFP responses.






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