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Blog ARCHIVE

Why Mobile Is Important for Brands  Mar 30, 2015 3:34 PM By Daniela Forte

As mobile devices have taken over the way people live their lives, from social media check-ins to weather to shopping, it’s a no brainer that brands need to get on board.

How Will Consumers Drive Ecommerce Change in 2016?  Mar 30, 2015 9:26 AM By Jim Davidson

Consumers expect seamless multi-device, cross-channel interaction with their favorite brands. They no longer need to be “savvy shoppers” to find a better deal. Here are ways consumers will drive change in 2016.

Are Your Global Ecommerce Sales Growing?  Mar 26, 2015 1:09 PM By Tim Parry

If you’re a retailer or a B2B merchant, and you’re selling across borders, then we want you to share your knowledge at Growing Global 2015. Here’s how you can become a part of our speaker faculty.

3 Lessons Learned From Target’s Marketing Approach  Mar 26, 2015 12:51 PM By Paul Mandeville

Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.

Set Goals – Report Results – Improve Productivity  Mar 26, 2015 10:52 AM By Curt Barry

Openly sharing KPIs and results with employees will improve productivity and boost performance across your direct-to-consumer operations.

We’re a Top 40 Omnichannel Retail Influencer to Follow  Mar 24, 2015 11:53 AM By Tim Parry

Software as a service solution provider Whisbi told us they are so inspired by our omnichannel content, that they have included us in its list of “Top 40 List of Omnichannel Retail Influencers to Follow.” And we’re proud to be on the list!

What Does the Apple Watch Mean for Retail Marketers?  Mar 22, 2015 12:54 PM By Mollie Spilman

A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.

The Big (Data) Tension between Marketing and Privacy  Mar 22, 2015 12:35 PM By Siddharth Taparia

Credit card companies can analyze consumer purchases to identify the use of stolen credit cards, but they are able to use the same insights to predict divorces. This article not only explores the tension between accuracy and privacy, but also offers marketers concrete ideas.

Retailers Need to Face Same-day Delivery Dilemma  Mar 22, 2015 11:44 AM By Tim Parry

You can order a pizza from Dominos.com and get it delivered in about an hour, but you can’t order a pizza stone online from a brick and mortar retailer and have it delivered in time to make dinner? Here’s why brick and mortar retailers need to seriously look at same-day delivery.

Predictive Technology Drives Evolution of Big Data  Mar 18, 2015 11:27 AM By Meyar Sheik

Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.






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