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MULTICHANNEL MERCHANT » BLOG
Given the 2013 holiday shipping debacle, UPS and FedEx have taken great pains to ensure there isn’t a repeat performance this season.
Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.
Each week as my colleagues and I decide on a subject line for our newsletters, we come across at least one if not two Amazon-related articles.
Consumers aren’t just spending more money on smartphones, they are spending more time too. See how you can capitalize on the mobile shopping trend.
To successfully operate in a competitive environment, retailers need to cultivate a brand that speaks to customers and employees. Here are ways to cultivate your brand that will speak to your customers and employees.
The “big data” hype rages on, especially for retailers anticipating the holiday shopping season. There are five things retailers need to know about big data.
The move toward omnichannel operations is influencing a major wave of change in the organization, see the wide variety of structures are in place as companies struggle to meet the challenge.
Making the most of the holiday window requires an ability to measure and refine seasonal offers, design creative and implement overall campaign strategy in real-time, here are some tips on how tagging can make it easier to organize, search and analyze the vast amounts of data generated during the critical holiday shopping season.
If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level. Here’s the quick rundown: Walmart The outdoor trail shoe I wanted was in-stock in store, and I decided I’d […]
When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?
Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.
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