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MULTICHANNEL MERCHANT » BLOG
BlogApr 07, 2015 5:39 PM By David Trice
Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.
BlogApr 07, 2015 5:11 PM By Eric Green
Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?
BlogApr 07, 2015 4:39 PM By Robert Glazer
The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.
BlogApr 06, 2015 1:24 PM By Bryan Bartlett
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.
BlogApr 02, 2015 4:37 PM By Mike O'Brien
Amazon Dash, small branded buttons that consumers can stick up in their homes, allow for one-touch reordering of household items – just not Dash.
BlogApr 02, 2015 12:25 PM By Curt Barry
At Operations Summit 2015, learn how major brands apply automation and technology to their fulfillment operations, leading to process and efficiency gains.
BlogApr 02, 2015 11:37 AM By John Stitz
While many carrier tactics can be detrimental and costly for shippers, there are certain things shippers can do to offset the bottom-line effect.
BlogApr 01, 2015 2:08 PM By Daniela Forte
Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.
BlogMar 31, 2015 10:59 AM By Daniela Forte
Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.
BlogMar 30, 2015 3:34 PM By Daniela Forte
As mobile devices have taken over the way people live their lives, from social media check-ins to weather to shopping, it’s a no brainer that brands need to get on board.