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Blog ARCHIVE

How Merchants Can Mitigate their Ecommerce Fraud Risk  Mar 28, 2016 12:18 PM By Tom Byrnes

While online sales are booming, it is leading to increases in ecommerce chargebacks and fraud, leading to rising operational costs to manage these twin issues effectively. Here are some tips to help you successfully mitigate fraud risk and reduce the instance of chargebacks.

How to Achieve Warehouse Efficiency Through Vendor Compliance  Mar 28, 2016 11:28 AM By Curt Barry

A good vendor compliance policy will help your organization improve its on-time performance and reduce the time and money spent on warehouse rework (e.g. prepackaging, correcting vendor errors, etc.), while reducing time spent on vendor disputes, claims and chargebacks. Here are some tips to help you create a vendor compliance policy that will ensure smoother working relationships while eliminating costly issues.

5 Reasons Retailers Should Embrace Reciprocity Marketing  Mar 21, 2016 11:21 AM By Doug Baldasare

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. Here are five reasons retailers should embrace reciprocity marketing.

How Social Customer Service Affects Your Bottom Line  Mar 21, 2016 7:20 AM By Elizabeth Clor

Your presence and engagement on social media can be a powerful tool, setting your ecommerce business apart from the competition. Here are four ways a strategically planned and carefully executed social customer service program can better your business and positively impact your bottom line.

Product Videos Reach Customers and Boost Sales  Mar 21, 2016 7:13 AM By Catherine Smeaton

Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It’s a common misconception – but actually there are advantages to product videos that you, as an online retailer, should consider if you’re serious about engaging new customers and maximizing revenue.

5 Ways to Use Consumer Behavioral Insights  Mar 21, 2016 6:59 AM By Katie Hrdy

Most retailers would agree that consumers are the foundation of their overall strategy. If that’s the case, then understanding online behavior is critical for any ecommerce site. If you’re not currently using behavioral data or unsure if you’re using it to its full potential, use this list to get you started.

Sifting Through Payment Solution Overload  Mar 21, 2016 6:51 AM By Oren Levy

Aside from the uncertainty regarding the longevity of these payment solutions, there is also the question of regional preferences. A solution which may be appropriate for one area of the world might not work at another. Before making a decision, let’s take a look at some of the payment options available at the beginning of 2016.

Using Instagram for (Brand) Fun and Profit  Mar 17, 2016 5:08 PM By Daniela Forte

Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.

Unpredictable Logistics Issues in China are Holding Retailers Back  Mar 16, 2016 11:53 AM By Lisa Henthorn

In the global shipping and logistics business, the unforeseen is the norm, and as some brands are learning the hard way. That’s especially true in China, where total online retail spending is forecast to climb above $1 trillion by 2019. Despite these issues, China holds more than enough business opportunities to offset them.

Ask the Right Questions About Your Retail Freight Management Strategy  Mar 16, 2016 11:11 AM By Maria Haggerty

The thought process behind a retail freight management strategy has a direct impact on a brand’s customer experience. While customers may not see this firsthand, the intricacies involved in designing a box and its shipping procedures are many. For brands looking to improve their freight management practices and excite customers, here are two crucial questions to start with, and what you need to consider.






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