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Blog ARCHIVE

Remembering Don Libey  Mar 16, 2015 11:22 AM By Mark Amtower

Author, speaker, CEO advisor, Sherlock Holmes buff and direct marketing industry icon Don Libey passed away on March 14. Among many other game-changing contributions, Don was the originator and codifier of the RFM principle of direct marketing, a key factor in the success of many merchants.

3 Slices of Pi Day Emails  Mar 15, 2015 10:26 AM By Tim Parry

My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.

Why Lowering Prices Could Be Your Best Sales Strategy  Mar 14, 2015 7:05 PM By Chris Thornham

Instead of constantly changing prices, you need to focus on cutting unnecessary costs that can drive your price up. Make sure there’s a strategy behind your pricing. Here are three tactics you can use.

Retailers Are Marching Toward the Big Data Analytics Cloud  Mar 14, 2015 6:43 PM By Prat Moghe

Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?

Creating Predictability in a Chaotic Environment at ULTA Beauty  Mar 14, 2015 6:27 PM By Lori Mitchell-Keller

ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.

Top 5 Challenges in the New Retail World  Mar 12, 2015 4:26 PM By Ryan Donovan

Online sales may be skyrocketing, but the next generation of retail isn’t just about ecommerce. Here are the top five challenges for companies facing the new world of retail, and my advice for how to overcome them.

What’s Your Customer’s Preferred Payment Method?  Mar 12, 2015 3:06 PM By Ahmed Naiem

Visa, Mastercard, and PayPal are accepted in many but not all countries, and, even when accepted, they are often not the most popular payment methods. In many places, restricting your shoppers to only these forms of payment may prevent many would-be consumers from clicking to buy. Here are just a few examples, four of which comprise more than 40 percent of the world’s population.

Marketplace Fairness Act Introduced in Senate… Again…  Mar 11, 2015 1:05 PM By Tim Parry

Here we go again… A bipartisan group of Senators introduced a bill Tuesday that would allow local brick-and-mortar retailers to compete on a level playing field with out-of-state sellers. The bill, in some form, has been introduced by Senate three times this decade.

A Fulfillment By Amazon Consideration Checklist  Mar 11, 2015 12:36 PM By Shmuli Goldberg

If you’re thinking about utilizing Fulfillment By Amazon, here are some key points to consider in your decision process.

Is Your Customer Service and Fulfillment Working For or Against You?  Mar 10, 2015 4:34 PM By Curt Barry

You may have a great website and great marketing, but never forget that contact center and fulfillment personnel deliver on the sale and your brand promise.






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