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BlogMar 16, 2015 11:22 AM By Mark Amtower
Author, speaker, CEO advisor, Sherlock Holmes buff and direct marketing industry icon Don Libey passed away on March 14. Among many other game-changing contributions, Don was the originator and codifier of the RFM principle of direct marketing, a key factor in the success of many merchants.
BlogMar 15, 2015 10:26 AM By Tim Parry
My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.
BlogMar 14, 2015 7:05 PM By Chris Thornham
Instead of constantly changing prices, you need to focus on cutting unnecessary costs that can drive your price up. Make sure there’s a strategy behind your pricing. Here are three tactics you can use.
BlogMar 14, 2015 6:43 PM By Prat Moghe
Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?
BlogMar 14, 2015 6:27 PM By Lori Mitchell-Keller
ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.
BlogMar 12, 2015 4:26 PM By Ryan Donovan
Online sales may be skyrocketing, but the next generation of retail isn’t just about ecommerce. Here are the top five challenges for companies facing the new world of retail, and my advice for how to overcome them.
BlogMar 12, 2015 3:06 PM By Ahmed Naiem
Visa, Mastercard, and PayPal are accepted in many but not all countries, and, even when accepted, they are often not the most popular payment methods. In many places, restricting your shoppers to only these forms of payment may prevent many would-be consumers from clicking to buy. Here are just a few examples, four of which comprise more than 40 percent of the world’s population.
BlogMar 11, 2015 1:05 PM By Tim Parry
Here we go again… A bipartisan group of Senators introduced a bill Tuesday that would allow local brick-and-mortar retailers to compete on a level playing field with out-of-state sellers. The bill, in some form, has been introduced by Senate three times this decade.
BlogMar 11, 2015 12:36 PM By Shmuli Goldberg
If you’re thinking about utilizing Fulfillment By Amazon, here are some key points to consider in your decision process.
BlogMar 10, 2015 4:34 PM By Curt Barry
You may have a great website and great marketing, but never forget that contact center and fulfillment personnel deliver on the sale and your brand promise.