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Blog ARCHIVE

What’s Next For Brands’ Social Marketing Strategies?  Mar 07, 2016 7:05 AM By Margie Kupfer

As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.

Navigating the Bumpy Road to Cross-Channel Attribution  Mar 04, 2016 2:14 PM By Arthur Schopp

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.

Winning Customer Loyalty Through Omnichannel Loyalty Perks  Mar 04, 2016 1:59 PM By Zeke Hamdani

In a market where your most valuable customers are omnichannel, how integrated is your membership program? Here are some tips that will make your customers be happy members of your brand.

Developing New Sales Strategies in a Customer Driven World  Mar 04, 2016 1:39 PM By Maria Pergolino

We are in the middle of rapid change; accelerating business, ubiquitous information, digitalization of our tools, and evolving relationships both inside and out of our company. Here are some tips to help drive sales for your business.

The Rise of B2B Mobile Decision Making  Mar 02, 2016 9:49 AM By Jonny Dixon

There are some pretty big changes afoot in the B2B sector when it comes to purchasing decisions. Here are some tips that will provide this digital, mobile-savvy group with the kind of experience they expect.

Managing Scalable Growth Across Your Ecommerce Operations  Mar 02, 2016 8:26 AM By Maria Haggerty

As you grow your digital offerings, you must accurately gauge when and how to expand ecommerce operations while keeping what works in view. While moving toward your 2016 goals, consider investing in the right tools and partners in order to foster growth, but never forget your brand’s beginnings.

6 Steps to a More Effective, Holistic Omnichannel Strategy  Mar 01, 2016 12:12 PM By Steven La Schiazza

A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.

The Consumer Shopping Experience is Changing B2B Ecommerce Forever  Feb 29, 2016 5:14 PM By Adrien Nussenbaum

The online shopping experience has never been better, thanks in large part to Amazon. The company’s unparalleled focus on delivering first-class customer experience has given consumers greater expectations in terms of service, delivery, choice and price transparency.

How to Build Your Own Ecommerce Empire  Feb 29, 2016 4:56 PM By Stephanie Gifford

Think you have what it takes to start an ecommerce empire? If so, be sure to build a strong foundation and do some research first. Here are six useful tips to get the ball rolling on your ecommerce empire.

A 2016 Digital Commerce Forecast: Tiny, Frictionless, Everywhere  Feb 29, 2016 3:15 PM By James Gagliardi

A quiet revolution is taking place in how we exchange money for goods. From mobile payments to pay buttons in social media, to action-less payments and subscription services, nothing will remain as it was. To help you make sense of it all, here is a digital commerce forecast for 2016.






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