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Blog ARCHIVE

What to Look For in Selecting the Right 3PL Partner  May 17, 2016 5:09 PM By Jake Rheude

Hiring a third-party logistics provider (3PL) has become a popular option for ecommerce companies in recent years. But because finding the right one is so vital to the success of your ecommerce business, how should you go about evaluating the right options? Here are a few do’s and don’ts of the 3PL selection process.

How Under Armour Used Digital Experiences to Shift Business Models  May 13, 2016 11:36 AM By Lori Mitchell-Keller

Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.

Can Beaconing Make Shopping In Physical Stores Cool Again?  May 13, 2016 10:52 AM By Sam Cinquegrani

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.

10 Easy Steps to Reduce Shopping Cart Abandonment  May 13, 2016 9:28 AM By Jason Jaynes

While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales.

Natural Language Generation Is Coming to Ecommerce  May 13, 2016 6:57 AM By Adam Long

If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.

8 Steps to Improving Inventory Management and the Bottom Line  May 09, 2016 1:51 PM By Gary C. Smith

Even the most efficient multichannel merchant often struggles with managing excess inventory. Common practices such as discounting or liquidation devalue products and undermine sales. And ecommerce makes it easier for shoppers to find cut-rate products. Here are 8 steps to help you avoid the biggest inventory management mistakes and come out on top.

8 Tips to Successfully Reevaluate Your Retail Organization’s Growth  May 09, 2016 10:16 AM By Kara Surrena

The retail landscape is changing, and the future lies in cross-channel orchestration, as customers expect a seamless experience no matter how, when or where they shop. Are you prepared to deliver this experience as you grow your business?

What Is Driving Challenges in Brick-and-Mortar Retail?  May 05, 2016 4:47 PM By Daniela Forte

In recent weeks and months, major retailers have been filing for bankruptcy, closing stores and slashing jobs. See what retailers are rethinking their business.

The Circular Economy: Bringing Consumerism and Sustainability Together  May 05, 2016 11:40 AM By Adam Vitarello

While consumerism is alive and well, people are increasingly green-minded. The “circular economy” brings both streams together: Wanting our stuff now while pursuing sustainability. Find out how forward-looking brands are making strides in marrying the two seemingly disparate dynamics.

3 Tips Every Brand Should Implement in their Marketing Efforts  May 05, 2016 11:33 AM By Eric Best

Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.






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