The Unintended Consequences of a Channel-Friendly Approach  Aug 10, 2015 11:54 AM By Luke Frandrup

If you manage a website for any reputable product manufacturer, chances are you’ve thought about what to do when your site visitors want to buy. Do you sell your product direct?

Why Retailers are Slow to Go Omnichannel  Aug 05, 2015 8:01 AM By Tim Parry

Retailers throw out the term omnichannel like every merchant is offering their customers the ability to buy online and pick up in store. But truth be told,that’s a big part of the reason you’re seeing a slowdown of omnichannel roll-outs. Here’s why omnichannel tends to fail at the store level.

Are You Holding Onto Your Fulfillment System Too Long?  Aug 03, 2015 3:58 PM By Curt Barry

Your OMS or ERP system may be right for your call center, merchandisers and web integration. But are the requirements the same as they were 10-15 years ago?

Retail Bloopers and the Role of Attribution in Delivering an Omni Experience  Aug 03, 2015 10:45 AM By Deepa Sureka

Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.

3 Ways Brick-and-Mortar Stores Can Win at Webrooming  Aug 03, 2015 10:34 AM By James Smith

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. See what three ways bricks-and-mortar retailers can win at webrooming.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

Amazon Dash Buttons are Way Cooler Than Post-it-Notes  Aug 02, 2015 9:24 AM By Tim Parry

And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.

Measurements Reveal Inner Workings of Mobilegeddon, And Some Surprises  Aug 01, 2015 11:07 AM By Drit Suljoti

Realizing that no smartphone user wants to have to endlessly zoom in and out while viewing a webpage, Google instituted what many call Mobilegeddon – a mandate requiring sites to feature mobile-friendly design. Here’s a look at an experiment conducted by Catchpoint Systems to determine to what extent – if any – mobile site performance is a factor in determining mobile-friendliness, and hence Mobilegeddon.

5 Ways Product Content is King, Helping You Win the Commerce War  Jul 31, 2015 3:10 PM By Rob Gonzalez

Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.

The 5 Ms of Selling Cross-Border Into China  Jul 30, 2015 3:02 PM By Tim Parry

It seems like if you want to build your cross-border ecommerce strategy into China, it comes down to 5 M-words or phrases. In no particular order, they are…

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