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Blog ARCHIVE

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.

The Transition from Customer Service to Strategic Sales  Apr 20, 2016 5:22 PM By Randy Nasson

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.

3 Tips for Capturing Gift Givers in Your Review Strategy  Apr 20, 2016 2:33 PM By Theresa O'Neil

Before making a purchase decision, shoppers often turn to online reviews to hear the opinions of others who have already purchased the product in question.

Turning CRM Ideas Into Action  Apr 20, 2016 12:00 PM By Scott McLaren

You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.

How Retailers are Using mACP to Rethink the Omnichannel Experience  Apr 20, 2016 11:52 AM By David Harouche

One of the most talked about trends in retail for some time has been “The Omichannel Experience” and how retailers can best give shoppers a consistent brand message across all touch-points.

How Smartphones Help Retailers Do Mystery Shopping Better  Apr 20, 2016 10:22 AM By Hal Charnley

Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.

Predictive Intelligence: The Next Stage in Retail Personalization  Apr 20, 2016 10:02 AM By Rama Ramakrishnan

Personalization is the new retail imperative for forward-thinking brands as consumers increasingly seek out superior customer experiences. Find out how these brands will deliver uniquely engaging, authentic and most-critically relevant shopping experiences.

Achieving Online Success with an Ecommerce Partner  Apr 19, 2016 4:39 PM By Uwe Bald

Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel.

How Ecommerce is Keeping it Real with Virtual and Augmented Reality  Apr 19, 2016 4:32 PM By Jeff Booth

While the jury is still out as to when virtual reality will become truly mainstream, the “yes” side of that debate has gotten a leg up in recent months. So is it time to embrace virtual reality – and augmented reality – in your own company?

How Proper Preparation Can Maximize Your Digital Advertising Campaign  Apr 18, 2016 1:10 PM By Traci Will

A strategic online advertising initiative, when executed correctly, can be the most impactful marketing spend a retailer can invest in, for several reasons. Here are several tips to think about with your digital advertising.






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