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Blog ARCHIVE

The 7 Wonders of Selling into China  Apr 14, 2015 8:57 AM By Melissa O'Malley

How can small business owners overcome language barriers, cultural differences and shipping challenges to increase sales in China – one of this year’s hottest international ecommerce markets? Here are seven key considerations when selling to China

7 Business Advantages of Drop Shipping  Apr 14, 2015 8:47 AM By Nate Gilmore

Drop shipping is a buzzword thrown around loosely and often incorrectly. In this article, we shed light on common drop shipping challenges and possible drop ship solutions.

Upselling Online Done Right Boosts Sales And Satisfaction  Apr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.

Consumers View Security Breaches as Online Concerns  Apr 12, 2015 9:37 AM By Tim Parry

It’s funny how consumers react to the news of retail security breaches. See what

The West Coast Port Dispute: Lessons Learned for the Next Supply Chain Disruption  Apr 11, 2015 7:03 PM By Peter Zaballos

While it will take months for the return of normalcy after the West Coast port crisis, what about the next one? Partnering with a 3PL is one way to prepare.

What Are You Waiting For? Hurry Up and Get That Second Purchase  Apr 08, 2015 10:17 AM By Donna Fulmer

Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.

Curing A Business of the Survey Addiction  Apr 07, 2015 5:39 PM By David Trice

Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.

Building the Case for Retailer-Vendor Data Sharing  Apr 07, 2015 5:11 PM By Eric Green

Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?

How a Healthy Affiliate Program Can Improve SEO and PPC  Apr 07, 2015 4:39 PM By Robert Glazer

The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.

Why Mobile is the New Retail Hub  Apr 06, 2015 1:24 PM By Bryan Bartlett

Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.






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