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Blog ARCHIVE

Ask the Right Questions About Your Retail Freight Management Strategy  Mar 16, 2016 11:11 AM By Maria Haggerty

The thought process behind a retail freight management strategy has a direct impact on a brand’s customer experience. While customers may not see this firsthand, the intricacies involved in designing a box and its shipping procedures are many. For brands looking to improve their freight management practices and excite customers, here are two crucial questions to start with, and what you need to consider.

Sanctions Against Iran End, Increasing Your Brand’s Potential in the Middle East  Mar 16, 2016 10:49 AM By Don DePalma

On January 16, the Joint Comprehensive Plan of Action (JCPOA) negotiated between Iran and six world powers took effect. Besides decreasing political and nuclear tensions, the JCPOA has significant implications for any company selling products or services to governments, businesses, or consumers. Most importantly, it welcomes Iran back to the community of nations–and the global economy.

5 Solutions to Boost Ecommerce Revenue and Customer Engagement  Mar 15, 2016 10:07 AM By Maciej Zawadziński

Ever wonder if you were really getting the most out of your ecommerce site? Here are five solutions that will not only help you boost your ecommerce revenue but increase customer engagement.

Do International Payment Offerings Make You a Global Merchant?  Mar 09, 2016 9:44 AM By Tim Parry

Less than half (41.9%) of merchants who took the MCM Outlook 2016 survey said their ecommerce sites are set up for global business. And 37.8% of those who say their ecommerce sites are set up from global business say it’s because they have international payment offerings. In this video, Zooz’s Chester Ritchie talks about why merchants need to choose a payment platform that allows comfort for the cross-border shopper.

10 Ways A 3PL Can Help Multichannel Companies Operate Profitably  Mar 08, 2016 3:06 PM By Curt Barry

Third-party logistics companies or 3PL providers can help ecommerce and direct-to-customer merchants expand internal fulfillment operations without large outlays. In the past five years some large companies have entered the market with extremely competitive services and costs.To help in the decision process, here are 10 ways that 3PLs have helped companies do just that.

3 Ways to Build Customer Trust and Loyalty in 2016  Mar 08, 2016 2:47 PM By Kirsty Tull

While digital consumers are enamoured with the convenience of mobile shopping, analysts are finding that they’re also concerned about some aspects of the ecommerce experience. Here are three ways to build customer trust and loyalty this year.

Customer Service in the Digital Age – How Much has Really Changed?  Mar 08, 2016 2:34 PM By Jim Lahner

There has been a shift in perception of customer service as businesses across virtually every industry have undergone digital transformation. Here are five principles about customer service in the digital age.

3 Predictions on How Omnichannel Will Be Omnipotent in 2016  Mar 08, 2016 2:30 PM By Rob Gonzalez

Omnichannel enjoyed buzz-worthy status in 2015, but that was just the beginning. This will be the year that omnichannel becomes “omni-essential,” driven by the increasing need to meet customers when, where and how they shop. Here are 3 reasons why this phenomenon is taking place.

What’s Next For Brands’ Social Marketing Strategies?  Mar 07, 2016 7:05 AM By Margie Kupfer

As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.

Navigating the Bumpy Road to Cross-Channel Attribution  Mar 04, 2016 2:14 PM By Arthur Schopp

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.






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