MULTICHANNEL MERCHANT » BLOG
BlogApr 20, 2016 10:22 AM By Hal Charnley
Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.
BlogApr 20, 2016 10:02 AM By Rama Ramakrishnan
Personalization is the new retail imperative for forward-thinking brands as consumers increasingly seek out superior customer experiences. Find out how these brands will deliver uniquely engaging, authentic and most-critically relevant shopping experiences.
BlogApr 19, 2016 4:39 PM By Uwe Bald
Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel.
BlogApr 19, 2016 4:32 PM By Jeff Booth
While the jury is still out as to when virtual reality will become truly mainstream, the “yes” side of that debate has gotten a leg up in recent months. So is it time to embrace virtual reality – and augmented reality – in your own company?
BlogApr 18, 2016 1:10 PM By Traci Will
A strategic online advertising initiative, when executed correctly, can be the most impactful marketing spend a retailer can invest in, for several reasons. Here are several tips to think about with your digital advertising.
BlogApr 12, 2016 12:12 PM By Lee Finkelstein
Canadians are increasingly purchasing from ecommerce websites outside of the country. The focus of this article is why Canada is a good opportunity for ecommerce businesses, the challenges they might face, and the top logistics tips for ensuring customer satisfaction.
BlogApr 07, 2016 5:10 PM By Adam Kline
The consumer appetite for next-day and same-day order fulfillment can stretch DCs to their limits. Find out how order streaming lets DCs adapt their processes, maximizing legacy equipment and letting them become more responsive to direct-to-customer order fulfillment demands.
BlogApr 07, 2016 4:44 PM By John Fetto
Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. This has not gone unnoticed by traditional brands and some are now adding subscription services to their traditional product lines. Here are some of the advantages to going the subscription route.
BlogApr 07, 2016 4:42 PM By George Eberstadt
“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.
BlogApr 07, 2016 2:55 PM By Phil Schraeder
Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.