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Blog ARCHIVE

8 Ecommerce Insights Google Analytics Won’t Provide  May 02, 2016 11:40 AM By Cheryl Amaya

Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.

Swipe Right or Left for Ecommerce “Tinderization”?  May 02, 2016 11:25 AM By James Van Arsdale III

Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match. See how this may work for your ecommerce website.

What the New Instagram Algorithm Means for Your Brand  May 02, 2016 10:55 AM By Cheryl Amaya

Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.

The Top 5 Considerations in Finding an Omnichannel Fulfillment Partner  Apr 28, 2016 5:27 PM By Robert Hartley

As the volume of online sales continues to rise, companies are struggling to manage the difference in B2B and D2C operations. If you’re searching for an omnichannel fulfillment partner, here are the top 5 things to consider in finding the right one.

Automating Authenticity: Use Marketing Automation To Help Customers Convert  Apr 26, 2016 2:20 PM By Zeke Hamdani

In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?

Eat & Tweet: Dishing on Memorable Moments  Apr 21, 2016 3:33 PM By Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

Driving Sales Forward  Apr 21, 2016 2:02 PM By Maria Pergolino

Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.

Using NPS to Increase Customer Happiness  Apr 21, 2016 12:19 PM By Angie Stocklin

An acronym for “Net Promoter Score,” NPS gives us a direct window into the happiness and loyalty of our customers. But fool you not, this metric is trickier than it seems. Let’s first start by talking about what NPS is and how we calculate it.

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.

The Transition from Customer Service to Strategic Sales  Apr 20, 2016 5:22 PM By Randy Nasson

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.






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