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Blog ARCHIVE

Best Practices in Direct Response Video Ads: Hidden in Plain Sight  Apr 22, 2015 12:00 PM By Patrick Hopf

A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.

The Growing Urgency Behind Manufacturers’ Global Online Expansion Plans  Apr 22, 2015 11:43 AM By Eric Christensen

Manufacturers have an increasing appetite for international expansion through their ecommerce channels, and their expectations for speed-to-market and profitability are more aggressive than ever before.

An Order Management System Installation: How Bad Could It Be?  Apr 21, 2015 2:01 PM By Curt Barry

How bad could it be installing an order management system? Matt Jordan, CEO of Premier Performance, Inc., shares his experiences with installing an order management system at Operations Summit 2015.

Target Website Overwhelmed by Lilly Pulitzer Launch  Apr 20, 2015 1:48 PM By Daniela Forte

It’s hard to believe (or maybe not) that a brand launching in Target could cause such a commotion. See what happened when Lilly Pulitzer launched for Target.

Connecting Ecommerce Touch Points Helps Improve the Customer Journey  Apr 20, 2015 12:21 PM By Oliver Jaeger

How important is it for retailers to leverage advanced ecommerce technologies? See what retailers need to do to leverage ecommerce technologies.

Omnichannel Operations, Rising Costs, Customer Experience, Innovation and More  Apr 20, 2015 11:01 AM By Ellen Shannon

Over 700 direct-to-customer and omnichannel operations, distribution executives and managers, and industry vendors, came together at the annual Operations Summit in Louisville, KY.

3 Ways to Maximize the Mobile Inbox  Apr 20, 2015 10:30 AM By Jim Davidson

It’s easy to overthink and overcomplicate mobile optimization initiatives. New devices are being introduced all of the time. Here are three ways to maximize the mobile inbox.

Have You Considered Mobile Research In-Store?  Apr 20, 2015 9:50 AM By Lisa Cramer

Something’s amiss, but you can’t quite put your finger on it. Your in-store numbers aren’t hitting the mark and worse, they’ve become very unpredictable. It’s almost as if something else is determining what shoppers are buying. See why research is important for your business.

Is Williams Sonoma’s Business Model a Blueprint for the Future?  Apr 15, 2015 6:52 AM By Christian Feuer

As Williams Sonoma shows, a brand’s own online channel might challenge the growth opportunity for stores, maybe even the viability of many locations. Here’s why Williams Sonoma is a perfect example showing how great omnichannel execution can result in strong sales and profitability growth.

Wearable Technology: Retailer’s Dream or Security Risk?  Apr 14, 2015 4:08 PM By Oren Levy

Considering the prediction of the Wearable Technology Report that the wearable electronics business will grow from $20 billion in 2015 to almost $70 billion by 2025, it appears that the future is now. But 86% of the participants in the PwC survey expressed a fear that wearables would make users vulnerable to security breaches.






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