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MULTICHANNEL MERCHANT » BLOG
BlogJan 05, 2015 1:54 PM By Michael DeSimone
Beyond the holiday shopping headlines, there’s another economic story that retailers are following: the increasing strength of the U.S. dollar.
BlogJan 02, 2015 8:48 AM By Tim Parry
We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.
BlogDec 31, 2014 11:48 AM By Michael Osborne
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.
BlogDec 31, 2014 10:43 AM By Michael Nguyen
Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.
BlogDec 30, 2014 3:08 PM By Tim Parry
Buy online, pickup in store is supposed to be a major differentiator for omnichannel retailers. But is it really that convenient? Here’s what StellaService found out.
BlogDec 29, 2014 4:33 PM By Himanshu Sareen
To celebrate the 2015, Icreon has published its annual Anti-Trends ecommerce Report, which focuses on big ideas it doesn’t expect to see happen this coming year. So without further ado…
BlogDec 29, 2014 3:57 PM By Ian Goldman
Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.
BlogDec 26, 2014 3:05 PM By Tom Fougerousse
Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.
BlogDec 26, 2014 2:36 PM By Katey Ferenzi
According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction. So how then can merchants get customers to take a second look?
BlogDec 26, 2014 11:11 AM By Tim Parry
Amazon’s 20th holiday season brought record growth to the company’s fast, free shipping program Amazon Prime – more than 10 million new members worldwide tried Prime for the first time.