How Did Shopping Carts Fare on Cyber Monday?

add-to-cart-tablet-300Actually, shopping carts for the National Retail Federation’s Favorite 50 of 2013 fared pretty well, according to Cyber Monday shopping study conducted by UserTesting.com.

The 100 testers – 46 males and 54 females – gave these ecommerce sites an average score of 4.18 out of 5 for ease of checking out.

While shipping costs (21%) and registration (20%) were the features that users said needed the most improvement respectively, the users felt very comfortable purchasing from those ecommerce sites on Cyber Monday 2013.

The highest rated statement was “I feel comfortable purchasing from the website” with an average score of 4.41 (out of 5). What’s more, the likeliness that a user would actually leave the site based on the feature they said needed most improvement leaned toward unlikely with a rating of 3.5 (1=Very Likely, 5=Highly Unlikely).

[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.