Target Calls it Flexible, We Call it Omnichannel

May 09, 2014 7:26 AM  By

It’s been less than a week since Target decided to part ways with long-time chairman, president and CEO Gregg Steinhafel, and the merchant has wasted no time in introducing interim CEO John Mulligan to the masses.

In a Q&A with Mulligan for Target’s A Bullseye View blog, Mulligan says customers can expect to see a more-flexible Target in the future:

“Guests will be able to interact with us however they choose on whatever channel they prefer. They’ll receive the products they want, when they want them, how they want them,” Mulligan said. “Flexibility is the Target of the future.”

Target calls it “flexible,” we call it “omnichannel.” And despite all the attention being paid to the major data security breach that happened in December, Target has already done a pretty good job making things flexible for its shoppers. For example, they’ll match prices in-store for products that are on its website, they’re offering in-store pick-up, and the Target app (and Cartwheel) show its ability to integrate channels.