Well Played, Kmart, Well Played…

So many puns, so little time. But let’s just say Kmart’s latest viral video for its Joe Boxer brand is, well, a bell-ringer:

Kmart’s videos have been pretty cutting edge since they brought DraftFCB Chicago on board as its creative agency in the spring. Who could forget the one that started the image change: Ship My Pants?

Later this week, we should know how Kmart and parent company Sears Holdings did in its fiscal third quarter. Its ecommerce business did well in the second quarter, with total online sales up 20%. But overall, the company had a loss of $194 million.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.