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Catalog Article Archive
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here's seven critiques from Multichannel Merchant's staff and its contributing writers. ...
Best practices in cover design 2011
Everyone agrees, the most important catalog page is the front cover. It usually takes just seconds for the recipient to decide whether to keep the catalog or toss it...
2012 Paper Prices Will be Stable to Higher
The price of paper will be stable to higher in 2012, according to Steve Silver, president/CEO of FutureMark Paper Co., but given the market's unpredictable demand, there really isn't a normal pattern anymore...
Best Catalog Copy 2011: These Came Close
Runners-up for the Best in Catalog Copy 2011 ...
Herschell Gordon Lewis: The Best and Worst in Copy 2011
This worked, that didn't... Here are Herschell Gordon Lewis's 2011 picks for the best and worst online and print catalog copy....
Big Week For Potpourri Group
For Potpourri Group president/CEO Jonathan Fleischmann, Black Friday and Cyber Monday are a critical period for his company. Fleischmann didn’t disclose financial data, but he says Black Friday was a “big ordering day for us” ...
Design Physics 101 in a Catalog 2.0 world
Great catalogs are no longer just about selling products. They must go further to emotionally connect with readers; they must offer options that engage...
Brands balance paper quality with costs
When the economic going gets tough, catalogers get going on cost cutting. One of the first places they look to cut costs is in catalog paper, scaling...
Keeping Paper Weight Low For Postage Breaks
It's not only the price of paper mailers have to consider when selecting a stock's weight; they also need to make sure the printed piece won't weigh more than 3.3 oz....
Getting back into direct mail
Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That's...
Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed
The U.S. Postal Service’s 2.1% average rate increase, announced Tuesday, won’t stop merchants from mailing catalogs next year. But some mailers say they will look at other options to increase their non-mail channels...
USPS Network Optimization Plan For Everyone?
Industry experts view the U.S. Postal Service’s proposed Network Optimization Initiative as a necessary move to effectively adapt its network and infrastructure to meet its current needs. Does everyone agree?...
Galls Bought by CI Capital Partners
Private equity firm CI Capital Partners has acquired Galls, a cataloger of public safety equipment, from Aramark Corp. Terms of the deal were not disclosed...
How Steve Jobs Changed the Catalog and Ecommerce Industries
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it’s clear how much the Apple cofounder and his creations have changed the world. ...
Postal's progress
When I first heard the U.S. Postal Service was launching a summer program offering mailers a discount for using QR codes, I was more than a little skeptical...
