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Catalog Article Archive
Survey Says 89.8% of Shoppers Prefer Digital Catalogs
According to a new survey from Catalog Spree, 89.8% of respondents indicated that they would opt out of receiving some or all of their paper catalogs in the mail if they were available digitally. ...
Catalogs Are Morphing into "Megalogs"
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand....
PRC Approves Sequel to USPS's QR Code Promo
The Postal Regulatory Commission has approved the United States Postal Service’s request to offer a discount to merchants who use a QR code in their catalog mailings and other direct pieces this summer. The USPS will offer the 2% discount to mailers in July and August, and merchants who want to qualify for the discount can register beginning May 1. ...
How to Incorporate Ratings and Reviews in your Catalog
When you design catalog pages, you should include your online ratings and reviews to reveal a 5-star product and provide evidence that customers love the product. This technique works whether you're introducing a product or a showcasing one you’ve been selling for years. ...
How Creative Catalog Copy Drives Online Engagement
The proliferation of blogs and social media culture links you to a wealth of potential customers and selling opportunities. But it will take more than just plucking an assortment of product copy off the catalog page and dropping it into these digital arenas to engage consumers. Here's how to use catalog copy to drive readers to your blog and Facebook and Twitter accounts....
Catalog Production Tips
If your catalog matches our experts' metrics, consider testing...
Catalogers Say USPS Cutbacks May Be Good For Mailing Industry
Some larger catalog mailers have applauded the U.S. Postal Service's recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country....
3 Critical Copy Elements Your Catalog Can’t Live Without
Be strategic and selective with your copy. Obviously, your catalog needs to have basic elements, like product names, prices, color/size options, quantities, whatever informs the purchase decision. Bolster the desire to keep reading with these three crucial copy elements your catalog must have....
Catalog Critique: Making the Most of QR Codes
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage¬ment? Here’s a look at some recent campaigns designed to bridge the print and mobile channels, and what we suggest merchants could do to improve that brand engage¬ment in the future....
Stuck for a Headline? Think Generic
We have long since learned that a basic descriptive headline wins second prize in a contest against a benefit-suggesting headline. But sometimes the muse is not resting on our shoulder—especially when it’s 4:00 p.m. Friday and that blasted piece of copy is overdue. So here, as a dependable crutch, is a gaggle of generic headlines. ...
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here's seven critiques from Multichannel Merchant's staff and its contributing writers. ...
Best practices in cover design 2011
Everyone agrees, the most important catalog page is the front cover. It usually takes just seconds for the recipient to decide whether to keep the catalog or toss it...
2012 Paper Prices Will be Stable to Higher
The price of paper will be stable to higher in 2012, according to Steve Silver, president/CEO of FutureMark Paper Co., but given the market's unpredictable demand, there really isn't a normal pattern anymore...
Best Catalog Copy 2011: These Came Close
Runners-up for the Best in Catalog Copy 2011 ...
Herschell Gordon Lewis: The Best and Worst in Copy 2011
This worked, that didn't... Here are Herschell Gordon Lewis's 2011 picks for the best and worst online and print catalog copy....
