LATEST NEWS
Coping with tough times
Times are tough. They're especially tough for print catalogs. They carry a cross Web catalogs don't. And an alarming number of dispassionate observers sit with checklists to see which catalogs will fall victim to the deadly combination of reduced buying power, skyrocketing production costs, economic anxiety, and the fallen U.S. dollar.
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Catalogs and the Environment: Improving Your Carbon Footprint
Live Webinar sponsored by Quebecor: Thursday November 11, 2008! Every merchant knows that green is red hot. But this development is as much a threat as an opportunity ...
Catalog News
Catalog Article Archive
Generate the desire to buy
Twenty years ago, if you asked any successful cataloger to explain the creative difference between catalog copy and direct response copy, you'd quickly...
The zen of pagination
Are you enlightened about pagination? Do your pages flow like a beautiful winding river, or are they as choppy as a stormy sea? Pagination is a mixture...
Talbots to Sell J.Jill
Just Two and a Half Years after buying the women's apparel cataloger/retailer, Talbots announced last month it is putting J. Jill up for sale. The retailer...
A Holiday Shortfall Could Bring Catalog Carnage
Two Weeks Before Thanksgiving, some industry financial experts were already declaring the holiday season a bust. Part of that was the November announcements...
Best practices: Print Catalog Critique of International Currency
INTERNATIONAL CURRENCY As America's premium coin catalog, International Currency aims to lose money. That is, the company hopes to sell rare coins, from...
Catalog Tracker: August Mailings Slide Back
A Month After catalogers seemed to be mailing more, it looks like they're cutting back again. The Catalog Tracker service of list firm Direct Media reports...
Pier pressure to be multichannel
I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old...
Second Quarter Stinks for Consumer Mailers: Financials for Consumer Merchants
For Most of the Publicly Traded Consumer Merchants tracked by Multichannel Merchant, the second quarter was one to forget, with scarce exceptions. Stuart...
Boudin Bakery Slicing Off Print Catalog Channel
Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs...
Broder Bros. Launching Green Catalog
Imprintable sportswear distributor Broder Bros. is going green...
Increase ROI While Maintaining Top-Line Growth
While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few mailers are taking a closer look at their data to increase their return on investment...
The Multi-Buyer Effect Defies Conventional Wisdom
Is it better to try and convert a single-channel buyer into a multi-buyer, or should you leave well enough alone? ...
QCI Direct Titles Slim Down
Cleaning supplies and home improvement products merchant QCI Direct has trimmed down its catalogs...
Transcat Aquires Weston
Transcat, a Marketer of Grade Test, Measurement and Calibration Instruments and Services, has acquired competitor Westcon in a cash-stock transaction...
Popular Club Sold
General Merchandise Direct Seller/cataloger Popular Club has been acquired by an unnamed New York-based hedge fund that also owns and operates gadgets...
