CatalogMar 21, 2016 1:21 PM By Daniela Forte
The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs.
CatalogMar 01, 2016 9:36 AM By Daniela Forte
Wayfair Inc.announced the release of its first full spectrum catalog featuring furniture and décor for every room of the house. See what plans Wayfair has in place for its catalog.
CatalogFeb 22, 2016 1:38 PM By Daniela Forte
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
CatalogNov 12, 2015 11:23 AM By MCM Staff
EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.
CatalogNov 11, 2015 2:50 PM By Daniela Forte
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.
CatalogOct 28, 2015 11:04 AM By Herschell Gordon Lewis
Herschell Gordon Lewis sticks his head in the lion’s mouth once again to give us his Best and Worst of Catalog Copy for 2015.
CatalogSep 04, 2015 11:52 AM By MCM Staff
Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.
CatalogAug 21, 2015 10:13 AM By MCM Staff
Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.
CatalogJul 15, 2015 1:38 PM By Daniela Forte
Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.
CatalogJun 30, 2015 3:39 PM By Daniela Forte
OverstockArt.com has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.
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by Curt Barry
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