Jackson & Perkins has Correction Covered

We were Captivated By the Cover Photo on Jackson Perkins' Spring Rose Catalog. But we were not quite so taken with the ugly correction box to the lower right of the cover image of the cataloger's pink-coral Summer of Love rose. What could possibly be so important that you'd have to run a correction on the cover? “Our Customer Service number was printed incorrectly on the enclosed order form,” said the box. “ The correct number is …” Yeah, we guess that's pretty important. We say this with love, because we know from typos, but where was J&P's proofreader?