Catalog Archive
Don't Let the Soft Economy Stop You from Prospecting
If you're a cataloger, you're probably wondering how much to prospect in spring and summer 2009. Here's some thoughts on how to calculate your mail volumes...
Understanding the Impact of Catalogs on Retail Sales
It's imperative for multichannel marketers to understand the relationship between catalogs and retail. Here's a primer on how to properly integrate your marketing efforts...
Boudin Bakery Slicing Off Print Catalog Channel
Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs...
Broder Bros. Launching Green Catalog
Imprintable sportswear distributor Broder Bros. is going green...
Increase ROI While Maintaining Top-Line Growth
While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few mailers are taking a closer look at their data to increase their return on investment...
The Multi-Buyer Effect Defies Conventional Wisdom
Is it better to try and convert a single-channel buyer into a multi-buyer, or should you leave well enough alone? ...
QCI Direct Titles Slim Down
Cleaning supplies and home improvement products merchant QCI Direct has trimmed down its catalogs...
Live From MeritDirect: USPS Wants Quality over Quantity
White Plains, NY--After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association....
Digital Catalogs - The Engagement Magnet
Are you in the catalog business? Then you don’t need to be told about rising postage costs and online clutter. But you can get around these problems by sending digital catalogs. This hybrid technology can save you money while expanding your online reach....
Horny Toad Nabs Nau
Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad’s....
No April catalog showers
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number...
Mailing replay
It may be July, but merchants are already feeling a nip in the air. They've got only a few weeks to figure out their holiday remail strategy, and that...
Keeping your co-reg clean
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But...
Covering your rear
Your catalog's back cover should be front and center when you're planning the book. Why? For many mailers, it's the best-selling page in the catalog....
B-to-B mailers start strong
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances...
Another quarter, another paper increase
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging...
Pet buyer universe perks up
There's no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than...
MCM 100: The Major Players
Considering how rough the economy has been for multichannel marketers this past year, it's no wonder that our annual ranking of the top-100 companies...
A chat with Herschell Gordon Lewis
Before he became known as the king of copywriting, longtime Multichannel Merchant columnist Herschell Gordon Lewis had a thriving career as a director...
Cheers for the 2008 MCM Awards winners
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the...
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub...
Timing is Everything: Schedule Mail Based on Channel Strength
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI...
Live From the ACMA Forum: Postmaster Potter: Get in the Green Game
Washington—Catalog mailers have not been vocal enough about the environmental impact of the industry, Postmaster General John E. Potter told several catalogers at Friday’s National Catalog Advocacy & Strategy....
Live From the ACMA Forum: So Long, Saturday Mail Delivery?
Washington--The U.S. Postal Service has reached a pivotal juncture, said Dan Blair to attendees at Thursday’s National Catalog Advocacy & Strategy Forum: “We are at a crossroads right now with volume.”...
Live From The ACMA Forum: Prospects for Lower Rates
Washington—Postal rates for catalogers are probably not ever going to decrease, as Stephen M. Kearney, vice president of pricing and classification for the U.S. Postal Service, told attendees at Thursday’s National Catalog Advocacy & Strategy Forum....
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