Catalog Archive
Gifts, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas 2010 If it's a best practice, chances are L.L. Bean implemented it in its Christmas 2010 catalog. A wide-ranging...
Sporting Goods and Hobbies: BerettaUSA.com
SILVER: Ecommerce Channel BerettaUSA.com Beretta is not the best-known brand. But as a pop-up on its home page proudly boasts, its signature M9 pistol...
MCM Awards Winners: Learning From the Best
IF IT SEEMS A LITTLE EARLY for you to be receiving our special MCM Awards issue, you're right we typically profile the winning catalogs and ecommerce...
Children's Products: One Step Ahead and Hanna Andersson
SILVER: Catalog Channel One Step Ahead, Spring 2010 One Step Ahead boasts a product assortment, according to one of the judges. The merchandise mix seems...
Industrial Supplies: New Pig and WESCO
GOLD: Catalog Channel New Pig, The Big Pigalog, 2011 New Pig's award shelf must be getting heavy: The industrial cleanup supplies merchant is a perennial...
Home, Hardware and Gardening Products: The Pond Guy
SILVER: Catalog Channel The Pond Guy, Late Spring 2010 The Pond Guy made a splash at this year's MCM Awards as the go-to place for pond supplies! enthused...
Gifts, Sales Over $20 Million: Sundance
SILVER: Catalog Channel Sundance, Holiday Jewelry & Gift 2010 Now that the era of the big books has passed, catalogs serve as curated collections of merchandise....
TAKKT Learning About Japanese Culture
TAKKT OPENED ITS JAPANESE OFFICE IN CHIBA, LOCATED SOUTHEAST OF TOKYO, IN 2003. (The operation was not affected by the catastrophic earthquake and tsunami...
Poetry or doggerel?
True or false? Nothing is more elegant than a high-heeled, pointed-toe sling. Answer: Neither and both. This copy, as it appears in a catalog whose keyline...
Global Storming: TAKKT Hopes to Add to North American Stable
After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because...
Catalog Critique: Grading a health education cataloger's creative
Journeyworks Publishing specializes in multicultural health education and health promotion materials. It sells via catalog primarily to public health...
Modify square-inch analysis to fit your business
While some of us love diving into the minutia of square-inch analysis, others may find this an unenviable yet necessary task of mathematical gymnastics....
Sticking my head into the lion's mouth
We're now in the second decade of the 21st century. Attention spans shrink more every year. Competition is omnipresent. Emphasizing benefit generates...
Seven Strategies to Get Your Catalog Opened
Here's a depressing stat: About 80% of catalogs received in the mail get thrown away without so much as a peek inside the cover. So after all the planning,...
A Bean Boot Backorder Story
A MULTICHANNEL MERCHANT STAFFER was shopping for boots online in early December and found a pair she liked at L.L. Bean. Uh, oh out of stock. So she tried...
J. C. Penney Closing Catalog Outlets, Call Centers
In keeping with its plans to get out of catalogs, J.C. Penney this year will close underperforming stores, phase out its outlet business, and streamline its call center and custom decorating operations...
12 Creative tips for 2011
Going into a new year is always a good time to review what you're doing and where you could improve. The past few years have been so challenging (and...
2011 Paper Pricing Tough to Forecast
Spot prices for paper increased in 2010 by an average of about 20% for most coated groundwood grades. That's a significant hit to mailers, says Dan Walsh,...
Will PMG Potter's Departure Mean Jack for USPS?
JIM TIERNEY: It's hard to know what to make of Jack Potter's decision to retire as U.S. Postmaster General on Dec. 3. Should catalogers be relieved, apprehensive,...
Plow & Hearth Launches WinterthurStore.com
Home decor merchant Plow and Hearth has added a new brand to its online stable: WinterthurStore.com. And it plans to mail a print catalog to accompany the Website in the spring...
Godiva B-to-B Catalogs Tasty but off Target
I've Got a Sweet Tooth, especially for good chocolate. This means I'm a regular customer of Godiva my kids know that on just about any trip to the mall...
Lighter, brighter and greener: Lightweight, earth-friendly papers are what's in stock
Given they way the paper mills have been desperately trying to balance their paper supply with the low demand, you might think this isn't much of a climate...
How Gardens Alive! Is Digging a New Niche
For nearly a quarter century Gardens Alive! flew largely under the radar as a multititle mailer of specialty horticultural catalogs. That changed in 2008,...
The PRC rules!
The News Last Month that the Postal Regulatory Commission had unanimously rejected the U.S. Postal Service's request for an exigent rate case hike was...
Thank the ACMA for PC Exigent Rate Case Ruling
Why did the Postal Regulatory Commission reject the U.S. Postal Service's request for an exigent rate hike on Sept. 30? The USPS had a pretty high bar...
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